Basis Technologies Attains SOC 2 Compliance for Protecting Customer Data

Company Recognized for Securing Marketers’ Data; SOC 2 Compliance Program is Designed by the American Institute of CPAs to Define Criteria for Managing Customer Data

Chicago — February 22, 2023 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced it has attained SOC 2 compliance. The achievement demonstrates that the company maintains a high level of customer information security through comprehensive methods and practices. SOC 2 is a voluntary auditing program designed by the American Institute of Certified Public Accountants to establish criteria for how organizations manage customer data.

Safeguarding customer data is a priority for principled organizations. Marketers take on risk when they work with ad tech vendors that may need access to their customer data to activate ad campaigns. By working with SOC 2 compliant companies, marketers can alleviate risk when their partners are storing and using data on their behalf for critical business operations.

“Basis Technologies recognizes the enormous responsibility we have in operating software that processes large volumes of customer data for marketing purposes. It is sensible for agencies and brands to demand from their partners the highest quality in information security practices,” said Tyler Kelly, president, Basis Technologies. “Having SOC 2 compliance illustrates that our company continually takes proactive actions to protect our clients’ data.”

The SOC 2 yearly audit determines if companies are protecting confidentiality, integrity, and availability of customers’ data. It examines if organizations have controls in place to guard against external and internal attacks on information systems. The framework outlines the way to manage customer data based on five principles -- security, availability, processing integrity, confidentiality and privacy. Companies must comply with one or more of the trust principles. Businesses that value security should require their SaaS partners to be SOC 2 compliant.

The Basis platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Its capabilities include ad buying via programmatic, vendor-direct, search and social. At the nucleus of Basis is a top-ranked DSP.

About Basis Technologies

Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.

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Contact:

Anthony Loredo

anthony.loredo@basis.net

917-573-4157