Dec 16 2020

Basis by Centro Named No. 1 DSP on User Review Site G2 for Fourth Straight Year

Basis also Ranked No. 1 for Cross-Channel and Video Advertising Software Categories

Chicago, Dec. 16, 2020 -- Centro (, a global provider of advertising technology, announced that its Basis software was named the No. 1 Demand Side Platform (DSP) on the G2 Winter 2021 Grid Report. G2 ( is a global user review site that helps businesses make smarter buying decisions. Having secured the No. 1 rank in the G2 DSP report every quarter since 2017, Basis has been propped up by users as the top programmatic ad platform for an extraordinary four straight years. In other G2 reports this quarter, Basis was also named No. 1 for the Cross-Channel Advertising and Video Advertising categories, and No. 2 for the Mobile Advertising and Display Advertising categories. More information about Basis is available on G2:

“Basis has been identified as a Leader in G2's Winter 2021 Grid Reports for Demand Side Platform (DSP), Cross-Channel Advertising, Video Advertising, Mobile Advertising and Display Advertising largely because of its high level of customer satisfaction from business users alongside its wide market presence,” said Emily Malis, market research manager and research principal, G2. “The above-average ratings for ‘Ease of Use,’ ‘Quality of Support’ and ‘Ease of Doing Business With’ are enduring values that business users recognize. We are delighted to highlight the tangible achievements of software solutions, like Basis, that are ranked highly on our site as they showcase the voice of the user while delivering valuable, actionable insights to other potential buyers and users.”

The G2 Grid represents the democratic voice of real software users. G2 rates products from various advertising software categories, algorithmically based on data sourced from product reviews shared by G2 users, and data aggregated from online sources and social networks (collected through November 24, 2020). Technology buyers use the Grid to help them select the best products for their businesses and to seek out peers with similar experiences. For sellers, media, investors, and analysts, the Grid® provides benchmarks for product comparison and market trend analysis.

According to the G2 reports, Basis has been named a Leader in the various advertising software categories based on it receiving a high customer Satisfaction score and having a large Market Presence. Among 230+ user reviews, Basis has been rated 4.4 out of 5 stars – with 70% of reviewers giving it 5 stars.

Basis by Centro is the industry’s most comprehensive, automated, and intelligent digital media platform, and is the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns. There are 500 agencies and advertisers that have adopted Centro’s software-as-a-service (SaaS) offering since its launch at the beginning of 2018. Marketers have facilitated over $1.5 billion in digital ad spend through the platform since its inception. Advertisers and agencies that want to learn more can visit:

“The strong ratings and positive reviews Basis has received on G2 year in and year out illustrate our immense focus on the automation needs of digital media professionals,” said Tyler Kelly, president, Centro. “By amplifying the voice of the business software user, G2 delivers an unbiased resource that has tremendous influence on the technology buying decisions of companies.”

About G2 (formerly G2 Crowd)
Headquartered in Chicago, is revolutionizing the way businesses discover, buy and manage software and services. More than three million users per month rely on G2 to help them find and buy the best software for their businesses. The platform has 900,000 reviews, and $100M in total funding invested by IVP, Accel Partners, LinkedIn, Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, industry leaders and founders. G2’s customers include IBM and Zoom and Its most recent funding, a $55M Series C, was announced in October 2018, closely followed by the company’s acquisitions of Siftery and Advocately.

About Centro

Centro ( is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, advanced TV, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.

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Anthony Loredo


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