Expansion of Partnership Enables Agencies and Brands to Purchase All Forms of Audio Ads Programmatically – Broadcast Radio, Podcast and ...
Definitive List Showcases Top Agencies and Strategic Partners
Chicago, Jan. 6, 2021 -- Centro (centro.net), a global provider of advertising technology, announced that it has been chosen by AdExchanger as one of The 2020 Programmatic Power Players. AdExchanger is the premier content resource for technology providers, publishers, and marketers active in the marketing technology space. Its definitive list is the digital marketing industry’s first searchable guide to the best agencies, tech providers and partners in the business. Companies were selected from hundreds of submissions from across the globe. AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, documented case studies, and client references.
Centro is powered by Basis, the industry’s most comprehensive, automated, and intelligent digital media platform, and is the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns. According to AdExchanger, “Centro’s vision is to bring automation to digital media through technology with the support of managed services.” Centro’s profile is available here: https://www.adexchanger.com/go/power-players/?id=146801.
“AdExchanger delivers an authoritative, informed, and unbiased voice that is trusted by marketers and advertisers,” said April Weeks, EVP of media services and operations, Centro. “A quality that cemented Centro as a Programmatic Power Player is our perfect synchronicity of stellar programmatic advertising services, expertise in omnichannel digital media operations, and the media workflow automation technology of Basis.”
This arrangement helps programmatic advertising harness and augment the efforts of all other parts of an agency’s or media team’s work. Centro’s team of digital professionals leverage its proprietary technology to deliver capabilities in display, connected TV, native, rich media, and audio for planning, buying, and execution.
The nucleus of Basis is a top-rated demand side platform (DSP). This is combined with automated direct buying functions and pulls data from search engine marketing and social advertising platforms. These tools empower Centro service professionals with an informed perspective to better weave programmatic within campaign strategies.
To learn more about Basis, visit: https://centro.net/solutions/basis.
To learn more about Centro’s service offerings, visit: https://centro.net/blog/2021/01/adexchanger-chose-centro-as-2020-programmatic-power-player.
Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space.
Our award-winning publication enables the exchange of ideas between all members of the “ecosystem,” including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 223,000 monthly unique visitors, and editorial newsletters with more than 23,000 subscribers. In addition, we produce Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology, as well as the leading conference in programmatic media PROGRAMMATIC I/O New York.
To learn more and to subscribe, go to https://www.adexchanger.com.
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, advanced TV, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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