Technology
Basis Platform
Advertising Operating System
Communication Portal
Intelligent Collaboration
All Channel Activation
Activate Media on Every Channel
Consulting
Resources
For over 12 years, Centro has been dedicated to turning our modern media clients into Raving Fans. For three years in a row, Centro has been voted Chicago’s #1 best place to work. Now, with over 350 employees, let’s turn the spotlight inward – on some of the individual Centrons that make the company such a fantastic place to work!
Brittney Posey:
Brittney, an Account Manager in the Midwest, is our token office Horse Whisperer. Brittney got into riding when she was two (can you say PRODIGY?) when she first rode a pony at the local fair. At five, she was doing full-on horseback riding lessons and owned her very own horse, Floyd, at 12. Brittney now rides competitively, making it to about ten competitions a year. At each competition, she does “Eventing,” which she describes as a “triathlon for horses.” Eventing consists of three phases. Dressage includes memorizing a complex pattern and performing the pattern in front of a panel of judges. In the cross-country portion, riders push the horses full speed to jump over walls and fences and across ditches. This portion of the competition is the most dangerous, as riders wear an air-bag type vest in case they fall off the horse. Show jumping, the last phase, requires riders and horses to jump over eight to twelve rails in the arena within a pre-set amount of time. If this sounds like a ton of work outside of work, you’re absolutely right! However, thanks to Centro’s life balance values, Brittney is able to do both! According to Brittney, “I basically get to live a double life: my city life and my horse life. I truly believe that no other company values its employees like Centro does, and I’m grateful to be here every day!”
Rachel Carlson:
Rachel Carlson, Midwest Account Manager, is one of only four Centrons that boast the title “FFC Halsted Member of the Month.” That’s Fitness Formula Club for those of you who were wondering. Along with three other Centro ladies (Katie Dettman, Eunice Kim and Jessica Burget), Rachel has been combining healthy eating, varied workouts and grocery bag bicep curls to maintain a healthy lifestyle. “The four of us do anything from chisel to hip hop and spin. Mixing it up keeps us from getting bored,” says Rachel. She can also be credited with starting Centro’s chapter of Weight Watchers, with 13 active members in the Chicago office. The Weight Watchers and workout combination drives her healthy lifestyle. “The more you work out, the more you can eat!” Rachel claims. “My co-workers are great about being supportive of my eating habits and making time for movement throughout the day.” Well, it’s a pleasure, Rach.
Centrons all over the country are enjoying the benefits of the life balance Centro provides. What is your favorite free-time hobby? Let us know in the comments below!
Read the Entire Story on MediaPost
Read the Entire Story on MediaPost
Read the Entire Story on Digiday
Centro considers our employees to be our number one asset. Finding the right candidates is extremely important, which is why we have such a rigorous selection process in place. This is to ensure we find “A” players – candidates who are virtually a perfect match on both a professional and personal level to what we are looking for. So even when our schedules are full or we are busy, one of the first things on our minds is the candidate we are calling that day or the interview we have later that afternoon.
Fostering a positive candidate experience helps maintain interest and appreciation in the culture we have built at Centro, as well as aids in retaining future customers, clients, referrals, etc. Recruitment research company Mystery Applicant, shares an interesting infographic that renders the consequences of not attending to candidate experience. According to the infographic, if a company is identified as having poor candidate experiences, only 37 percent of applicants are likely to recommend that company and 38 percent are less likely to use that company’s products or services – an astounding stat and a contributing factor to a huge amount of lost revenue!
Centrons have a goal of providing “raving fan service” to all candidates because we want them to experience the true Centro — friendly, interesting and caring people. This is the approach that helped us win the Best Company Culture Moxie award from Built In Chicago. At the same time, we expect a lot from our candidates in terms of professional qualifications, job performance and skills because we are looking for “A” players. For that reason, there is, for sure, a method to the madness here at Centro. Candidates will find that they have to block hours of the day to meet with different people during the interview process. We do this because we want to get to know the core of the person that is applying –someone who has the right character and potential for long-term success at Centro, and most importantly, someone who fits our Manifesto. Among candidates hired at Centro, 98 percent of them rated their interview experience as positive and 100 percent agreed that their initial impression of Centro after starting confirmed their decision to join the company. No matter how fast Centro is growing, quality exceeds speed or quantity every time.
Read the Entire Story on Ad Exchanger
Centro Adds Mobile and Tablet Inventory in Digital Ad Marketplace to Deliver Multi-Screen Solution; Expands Real-Time Bidding (RTB) Access to Major Agency Trading Desks and Demand-Side Platforms
CHICAGO, IL – June 24, 2013 – Centro (centro.net), a provider of modern media services and software, today announced that Trust Metrics (www.trustmetrics.com) has given the Centro Brand Exchange one of the highest ratings for brand safety and quality among digital ad marketplaces. Trust Metrics provides third-party digital measurement standards for publisher transparency and effectiveness. Additionally, Centro Brand Exchange now offers a multi-screen solution with mobile and tablet inventory. Furthermore, the marketplace is opening access to the top agency trading desks and demand-side platforms (DSPs).
Centro Brand Exchange has proven that its collection of publishing partners is unmatched in the industry. According to research from IPG Media Lab, users notice ads more on higher quality sites. However, a big challenge with exchanges and networks is that although the inventory seems safe, ads end up running on their lowest quality sites with user-generated content and high ad clutter. Centro can ensure high performance and brand-safety for campaigns, as Trust Metrics’ review of sites in the Centro Brand Exchange showed that 95% of them were ‘ideal,’ compared to the industry benchmark of 22%.
“We place high-quality unsold inventory in the Centro Brand Exchange because it has proven that it can deliver great campaigns from great brands,” said Lori Tavoularis, managing director of revenue partnerships at Tribune Digital. “Centro delivers an improved offering for unsold inventory with quality advertising and brand safety. With select inventory in the Centro Brand Exchange, we get an exceptional level of audience data and security protection.”
Centro’s core business is streamlining digital media operations between agencies and ad sellers. Through its strong relationships with major publishers, Centro created the Centro Brand Exchange, which has first look at many secondary impressions from national and regional premium news sites. It is geared towards performance buyers who want brand safety. Centro Brand Exchange also offers:
“The Centro Brand Exchange connects quality advertisers with great content. This unique appreciation for premium context differentiates us from other mass exchanges in the market,” said Shawn Riegsecker, CEO of Centro. “The Centro Brand Exchange has evolved into a preferred selling channel among top publisher brands nationally and regionally, which has made it one of the most trusted sources for advertisers who want to reach audiences across multiple platforms.”
About Centro
Centro (centro.net) partners with advertising agencies to improve their campaign performance and digital media teams’ productivity in order to better manage costs and maximize profitability. Centro is the only provider that offers both managed services and cloud software options to simplify and streamline the full campaign life cycle to meet the unique requirements of every agency. Since 2001, Centro’s media logistics specialists have successfully planned and executed more than 22,000 local and national campaigns across all digital display platforms and ad media types. Headquartered in Chicago with 32 offices nationwide, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012 and 2013.
Contact:
Anthony Loredo
[email protected]
646-462-4888
Twenty Leading Digital Advertising Companies Unite to Address Pixel Synching as First Order of Business
NEW YORK--(BUSINESS WIRE)--Today marks the official launch of DigiTrust, the first non-profit, industry-wide collaborative organization that will build technology solutions that improve the digital experience for consumers, publishers, advertisers and technology platforms. DigiTrust has been founded by twenty of the leading digital advertising technology platforms including 33Across, Casale Media, Centro, Dstillery, OpenX, PubMatic, Rubicon Project, RUN, Sizmek and SpotXchange. As a first order of business, DigiTrust will take on the challenge of reducing the number of third-party requests on Web pages.
“By joining DigiTrust, they could have an immediate integration point with all other members.”
“Third-party pixels are commonly deployed as a means of synchronizing cookie-based identifiers between all of the partners that advertisers and publishers work with in the digital supply chain, and many are redundant,” said Jordan Mitchell, Vice President, Product, Rubicon Project and founding member of DigiTrust. “At DigiTrust, we are working to reduce the volume of pixel synching necessary and deliver an improved Internet experience for all stakeholders.”
DigiTrust determined that the volume of redundant third-party pixels placed on publishers’ pages—for the single purpose of synchronizing cookie-based identifiers between disparate advertising technology platforms—is slowing down the Internet experience and an improved method of third-party pixel deployment would benefit consumers and publishers. Considering the expected growth of Internet-connected devices used by each consumer, and of real-time bidding (RTB) partners integrated by publishers and marketers (each of whom uses a different identifier), the volume of pixel synchronization events is expected to grow exponentially.
Real-time bidding involves “requests for bid” from supplier to buyer, with information about each impression so buyers can determine whether they wish to partake in the auction, and how much to bid. Pixel synchronization is a process that enables suppliers to include each buyer’s cookie-based identifier in the bid request. The founding members of DigiTrust realized that a solution to eliminate the need for pixel synchronization would not only enhance the Internet experience for consumers, but it would level the playing field for advertisers and their technology partners by universally increasing their scale, and thus create a more competitive and innovative marketplace.
DigiTrust sees this collaborative effort as critical to fueling industry-wide innovation and new business growth.
“New companies face obstacles in gaining access and scale within the digital supply chain because of the time and effort required to integrate with dozens of key partners,” said Shawn Riegsecker, CEO and founder of Centro and founding member of DigiTrust. “By joining DigiTrust, they could have an immediate integration point with all other members.”
Industry collaboration and adoption is at the heart of this challenge, and are two of the main drivers behind DigiTrust.
“The pixel synching challenges that we face today are pervasive, which is why an industry-wide collaboration is essential for success,” said Seth Hittman, CEO of RUN and founding member of DigiTrust. “The fact that we have twenty companies working to design a practical technology solution is incredible and the first collaboration of its kind within the digital advertising industry. I’m proud to say RUN is a founding member, and look forward to welcoming new members into DigiTrust.”
All of DigiTrust’s founding member organizations will play a vital role in the creation of new technologies to address industry challenges, such as third-party pixel synching, by sharing resources to not only engineer solutions but also bring them to market. However, the effort does not stop there. In order to achieve real change and adoption, DigiTrust believes it is important to work closely with industry and consumer organizations, advertising agencies, publishers and browsers to deliver a solution that benefits all stakeholders involved in the consumption, creation and monetization of online content.
You can learn more about DigiTrust or request to become a member by visiting www.DigiTru.st.
ABOUT DIGITRUST
Founded in 2013, DigiTrust is a non-profit organization founded by twenty leading digital advertising technology platforms united in the mission to improve the Internet experience. For more information please visit www.DigiTru.st.
Contact:
Anthony Loredo
[email protected]
646-462-4888