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Centro’s Experience Includes 1,800 Campaigns for More Than 430 Retailers
CHICAGO, IL – September 27, 2013 – Centro (centro.net), a provider of software and services for modern media agencies, today announced the release of specialized digital advertising solutions for the retail industry. Centro’s retail solutions encompass strategies, techniques and technology for precision targeting, performance-based digital media planning and results forecasting. Centro’s experience driving more than 1,800 campaigns for more than 430 retailers and their agencies demonstrates that it can meet the goals for any type of retail campaign, especially for the holiday season.
Consumers are now using a variety of technology to influence their path-to-purchase. Among shoppers, 58% plan to spend more with multi-channel (online, in-store, mobile, etc.) retailers, according to a PwC study. Plus, mobile devices like tablets and smartphones are having a massive effect on the purchase cycle. Mobile devices are expected to drive 10% of this upcoming holiday season revenue, according to a Retail TouchPoints report.
“Nearly all shoppers will increase their use of technology this holiday season. It is important for advertisers to understand how to leverage different mediums and formats to drive consumers through the buying cycle,” said Scott Neslund, EVP of Media Services at Centro. “At Centro, we have the rich intelligence and deep experience to help retailers and their agencies create compelling digital campaigns that meet their online and offline sales objectives.”
In a six-month campaign for a furniture retailer this year, Centro helped increase brand awareness and drive both e-commerce and in-store traffic. Using a combination of mobile, display and performance-based ads, the campaign outperformed industry benchmarks. Here are some highlights:
Centro utilizes a three-step methodology to help agencies and their clients execute digital media campaigns flawlessly. It starts with an audience evaluation to precisely define target segments. Centro taps its proprietary database with information from 22,000 campaigns to map the digital channel properties that best meet campaign objectives. Then, Centro predicts campaign outcomes as it relates to client goals.
About Centro
Centro (centro.net) partners with advertising agencies to improve their campaign performance and digital media teams’ productivity in order to better manage costs and maximize profitability. Centro is the only provider that offers both managed services and cloud software options to simplify and streamline the full campaign life cycle to meet the unique requirements of every agency. Since 2001, Centro’s media logistics specialists have successfully planned and executed more than 22,000 local and national campaigns across all digital display platforms and ad media types. Headquartered in Chicago with 32 offices nationwide, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012 and 2013.
Contact:
Anthony Loredo
[email protected]
646-462-4888
Centro’s Experience Includes Partnerships with 100 Insurance Advertisers on 700+ Campaigns
CHICAGO, IL – September 27, 2013 – Centro (centro.net), a provider of software and services for modern media agencies, today announced the release of specialized digital advertising solutions for the healthcare insurance industry. Centro’s insurance solutions encompass strategies, techniques and technology for precision targeting, performance-based digital media planning and results forecasting. Centro’s experience driving more than 700 campaigns for more than 100 insurers and their agencies demonstrates that it can meet the goals for campaigns that coincide with U.S. healthcare reform and the creation of healthcare exchanges. For more information, please visit: http://medialogistics.centro.net/industry-solutions-insurance.
Insurance is more than just an interest for many people — it is a need. There were 45 million U.S. residents who did not have health insurance during the first nine months of 2012. Among these are young adults who are Internet savvy, older individuals, and the GenX and Baby boomer generation. Many in all of these groups say that they are interested in shopping for insurance in new marketplaces.
“For in-market insurance customers, the window to make an impact is tight, where many of them complete their research in less than two weeks using a multitude of online resources,” said Scott Neslund, EVP of Media Services at Centro. “To influence these types of consumers, insurance advertisers need experienced partners who can help them navigate this space to position themselves as the trusted guides for the customer. Helping consumers better understand healthcare insurance can build affinity and brand value.”
In a campaign for a healthcare provider this year, Centro helped increase brand awareness and develop a customer pipeline by driving “get-a-quote” conversions. The mobile, display and video executions outperformed industry benchmarks in brand lift (by 100%) and performance (by 500%). Furthermore, it translated to over $48 million in potential lifetime customer value.
Centro utilizes a three-step methodology to help agencies and their clients execute digital media campaigns flawlessly. It starts with an audience evaluation to precisely define target segments. Centro taps its proprietary database with information from 22,000 campaigns to map the digital channel properties that best meet campaign objectives. Then, Centro predicts campaign outcomes as it relates to client goals.
About Centro
Centro (centro.net) partners with advertising agencies to improve their campaign performance and digital media teams’ productivity in order to better manage costs and maximize profitability. Centro is the only provider that offers both managed services and cloud software options to simplify and streamline the full campaign life cycle to meet the unique requirements of every agency. Since 2001, Centro’s media logistics specialists have successfully planned and executed more than 22,000 local and national campaigns across all digital display platforms and ad media types. Headquartered in Chicago with 32 offices nationwide, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012 and 2013.
Contact:
Anthony Loredo
[email protected]
646-462-4888
CHICAGO, IL – September 27, 2013 – Centro (centro.net), a provider of software and services for modern media agencies, today announced the release of specialized digital advertising solutions for the automotive industry. Centro’s automotive solutions encompass strategies, techniques and technology for precision targeting, performance-based digital media planning and results forecasting. Centro’s experience driving more than 4,400 campaigns for all major OEMs across Tier I, II and III demonstrates that it can meet the goals for any type of automotive advertiser trying to reach national, regional and local audiences.
Automotive spending is expected to increase by 6% this year, generating new opportunities in marketing. Older consumers are buying more cars, where 62% of new vehicle registrations are from A50+ and 24% are from A35-49. However, this demand also means more noise and competition in the market, as brand loyalty is only 48%, according to research from Polk. With 41 new vehicles launching in 2014, there will be a lot of noise.
“Centro’s approach to automotive advertising harnesses years of experience and thousands of campaigns with the top brands in the space,” said Charlie Thomas, EVP of Sales at Centro.
In a campaign for a regional automotive dealer group this year, Centro helped increase consumer awareness for 20+ individual dealerships via tailored digital media executions. The client wanted to reach consumers as they shifted viewing habits from TV to online. Here are some highlights:
Centro utilizes a three-step methodology to help agencies and their clients execute digital media campaigns flawlessly. It starts with an audience evaluation to precisely define target segments. Centro taps its proprietary database with information from 22,000 campaigns to map the digital channel properties that best meet campaign objectives. Then, Centro predicts campaign outcomes as it relates to client goals.
About Centro
Centro (centro.net) partners with advertising agencies to improve their campaign performance and digital media teams’ productivity in order to better manage costs and maximize profitability. Centro is the only provider that offers both managed services and cloud software options to simplify and streamline the full campaign life cycle to meet the unique requirements of every agency. Since 2001, Centro’s media logistics specialists have successfully planned and executed more than 22,000 local and national campaigns across all dNigital display platforms and ad media types. Headquartered in Chicago with 32 offices nationwide, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012 and 2013.
Contact:
Anthony Loredo
[email protected]
646-462-4888
It’s September, and if you haven’t started your holiday marketing campaigns yet, you may already be late to the party. Of course, that’s an extreme assessment, but it’s no surprise that a select few marketers are already running holiday promotions.
With another holiday season just around the corner, these upcoming months mean big business for retailers. In fact, holiday sales have been shown to make up 40% of a retailers’ annual revenue according to the National Retail Federation (NRF). In 2013, according to retail executives network Retail TouchPoints, this percentage is expected to increase by up to 20%!
New Opportunities
This growth comes with complications and opportunities. Consumers are now using a variety of technology to influence their path-to-purchase. For example, a study by ad serving technology provider PointRoll showed that 40% of consumers shop in-store but complete a purchase online, while 65% are doing the opposite and shopping online and buying in-store. For retailers, a strong digital presence has never been more important. Among consumers, 58% plan to spend more with multi-channel (online, in-store, mobile, etc.) retailers, according to a PwC study. Plus, emerging mediums like mobile (tablets and smartphones) are having a massive effect on the purchase cycle. In fact, mobile devices are expected to drive 10% of this upcoming holiday season revenue, according to the Retail TouchPoints report.
Bracing for the Holidays
In 2013, the retail industry is bracing for six fewer shopping days between Thanksgiving and Christmas, as compared to last year. As a result, many retailers are already getting a head start, given that 20% of consumers plan to start their holiday shopping in October (and 12% start before September!) according to the NRF. Even though holiday shoppers make up different types of demographics, nearly all shoppers will increase their use of technology this season. Consumers will leverage technology in a number of ways for price checking, product reviews, easy checkout options, coupons, credit card rewards, and more. The bottom line is that consumers are demanding shopping experiences on their terms. For advertisers, the notion of omni-channel marketing makes it important to understand how to properly reach these consumers and how to leverage different formats to drive them through the buying cycle.
Understand Your Customer
When planning for the holiday shopping season, a retailer needs to keep in mind the various ways they can leverage technology to get a better understanding of how their shoppers behave. Retailers need the insight on how buyers buy – where do sales come from, do shoppers browse online before stepping in a store, do shoppers see retail locations as showrooms? For example, high spending shoppers can be digitally savvy, especially with mobile. If this audience is more likely to use their mobile device while shopping every week, multi-screen solutions should be a strong consideration with campaigns. With that, day-parting will be important to better target consumers in the right medium, whether it’s desktop or mobile devices, and in the right format such as video, text, etc. Additionally, because it’s a challenge to link online campaigns results with local foot traffic in stores, brand lift studies from firms like KN Dimestore can help measure brand awareness for retailers in different regions.
Digital advertising for retailers is an enormous and complex job. With the holiday season coming up, it’s going to get more harried. To approach this marketing rush, retailers need a deep understanding of how their audiences buy and leverage technology to pinpoint the most valuable customers.
For more information on how Centro powers campaigns in the retail industry, please visit: http://medialogistics.centro.net/industry-solutions-retail.
Read the Entire Story on Built in Chicago
In the digital industry, the main way to sell your site and offering is to set-up a brief meeting or a classic lunch n’ learn. As you walk away from the meeting, quite often you are feeling good and can already see the RFP’s coming throughYyyyy, but then you ask yourself, “what’s next?” At Centro, we usually meet with 10-15 different publishers nationwide each week, so we have seen it all. For that reason, I wanted to share a few tips on what to do after the meeting.
Follow-up within 24 hours after the meeting
You just met with the team and your offering is fresh in their minds, so let’s expand on what was presented. Follow-up as soon as you can with supporting material, including unique case studies, media-kits, site-lists, one-sheeters and a competitive analysis to showcase how you stand out against others. Also, agencies might have other offices across the country so feel free to send an introduction to your counterpart in other markets to keep the communication open.
Touch base quarterly
Planners typically receive emails all day long, which is why publishers need to respect their inbox. Reaching out quarterly is the way to go. Within the context of the email, tailor it to the agency or client and include an attention-grabbing update or a new product offering. Do not send a generic email asking “Do you have any RFP’s for me?” or “Is anything coming through the pipeline?” These types of emails just end-up in the trash folder. To expand your relationships, reach out to a planner you have worked with before and try to set-up a call or short meeting and encourage them to bring another coworker. This way, you can grow your audience.
Be a thought leader first, seller second
At Centro, we have over 15,000 publisher partners. So how does one stand out against the others? They stand out by offering knowledge and insight into the particular digital landscape they specialize in. By being a thought leader in your vertical, whether it is mobile, video, local, social etc., you will let peers and colleagues view you as a resource beyond the media you are selling. Showcase that you are a leader by sending out whitepapers or distinctive industry articles or by leading an educational webinar.
Ask questions
Beyond the day to day that is digital media buying/selling, we all want to learn and grow together to have a stronger, united industry. Agencies are your partners, so feel to ask what trends they are seeing from their clients, what has been successful in the past and what hasn’t. In return, take the insight you gather from these conversations and bring it back to your team to help develop potential new offerings and products.
At Centro, the Publisher Relations team is here as a resource for you. So please feel free to contact [email protected] if you have any questions.
Centro’s Breadth and Depth of Experience in Insurance, Retail and Automotive is Unmatched;
Centro’s Technology Automates Media and Audience Buying on Desktop, Mobile, Video and Local
CHICAGO, IL – September 19, 2013 – Centro (centro.net), a provider of software and services for modern media agencies, today announced the release of specialized digital advertising solutions for key markets. Centro is customizing its offerings for some of the most valuable industries to help agencies win new business and manage media operations efficiently and flawlessly. Its platform comes with capabilities to buy and plan for desktop, mobile, video and local activation to achieve branding and direct-response objectives. More information can be found here: http://medialogistics.centro.net/industry-solutions.
Among advertising technology companies, Centro offers deep expertise running digital campaigns in a wide variety of marketing segments. Here are examples of its industry experience:
Digital media is growing more complex as audiences fragment to more and more sites viewed over multiple mediums. Further, campaigns in digital require management of a variety of technology platforms for ad serving, creative generation, tracking, optimization, measurement and reconciliation. Centro’s technology powered campaigns for more than 560 agencies last year. In its lifetime, Centro was used for more than 22,000 campaigns. With 370 employees in the U.S., Centro’s team covers every major market. Centro will initially release solutions for insurance, retail and automotive. Later this year, Centro will address other key markets such as the consumer products, electronics, financial services, food & beverage, lottery & casinos, pharmaceutical and travel & tourism industries.
“Centro’s experience is derived from years of planning and buying the full digital media lifecycle for large agencies within the major holding companies as well as regional independent shops,” said Scott Neslund, EVP of Media Services. “Centro’s industry solutions represent the deep knowledge and technology tools we have for automating and supporting campaigns that build top brands.”
About Centro
Centro (centro.net) partners with advertising agencies to improve their campaign performance and digital media teams’ productivity in order to better manage costs and maximize profitability. Centro is the only provider that offers both managed services and cloud software options to simplify and streamline the full campaign life cycle to meet the unique requirements of every agency. Since 2001, Centro’s media logistics specialists have successfully planned and executed more than 22,000 local and national campaigns across all digital display platforms and ad media types. Headquartered in Chicago with 32 offices nationwide, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012 and 2013.
Contact:
Anthony Loredo
[email protected]
646-462-4888
In an effort to help agencies win new business and manage media operations efficiently and flawlessly, we have developed specialized digital advertising solutions for key markets in the industry starting with automotive, insurance and retail. Centro’s platform comes with capabilities to buy and plan for desktop, mobile, video and local activation — to achieve branding and direct-response objectives.
In research done by Nielsen, digital advertising has been outgrowing traditional forms of advertising like television, radio, magazines and newspaper. In fact, it is projected to take up a quarter of the advertising share by 2015. Correspondingly, digital media is growing more complex as audiences fragment to more and more sites viewed over multiple mediums.
In an effort to capitalize on this trend, we will utilize our deep expertise running digital campaigns in a wide variety of marketing segments. Later this year, Centro will address other key markets such as the consumer products, electronics, financial services, food and beverage, lottery and casinos, pharmaceutical and travel & tourism industries.
Since our inception in 2001, Centro has been used for more than 22,000 digital campaigns. Below are a few examples of our industry experience:
For more information on these industry solutions, please follow the link here: http://medialogistics.centro.net/industry-solutions.