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In just four years, Centro went from one floor to three at 222 W. Hubbard St., a brick-and- timber loft space in River North that was built nearly a century ago as a factory atop a former horse stable. The company, which develops software to manage buying online advertising, now occupies about 40,000 square feet, filling the entire building except for the first floor, which is home to a high-end furniture showroom.
Read the Entire Story on Crain's Chicago Business
Read the Entire Story on GeoMarketing
It’s Friday again already! Time to take a moment and count all of the wins for the week. We had a great week here at Centro; enjoying time with our clients, co-workers and thought leaders! We are thankful for another great week behind us, and are looking forward to another great one ahead!
That’s all for now! Enjoy the weekend and stop back on Monday to see what we’re up to next week and coverage from the 4A's!
A major international airline was looking for a lift in ticket sales. The client knew that leveraging the power of digital media was the key to achieving their goals.
They outlined the following KPIs:
The Plan
The airline was looking for a digital partner who could quickly and strategically select top performing inventory sources, channels, and tactics. Real-time data would be critical to success.
Impressed with Centro’s audience buying capabilities, they turned to us for help. Tasked with achieving an aggressive CPC, the Centro team sprang into action. They quickly built a look-alike audience segment through predictive targeting, which saved the client 3rd party data fees. Within the first week, the team began refining the plan to include only the most effective channel and units. Campaign performance improved immediately.
The Sky’s the Limit
The Centro Audience Buying team not only met the client’s objectives but completely exceeded their expectations. Within just 2 short weeks, the client experienced the following results:
As a result of these wins, the client increased their investment and extended the campaign. Turns out we got more than just another satisfied client. We also proved that our methodologies continue to be strategically sound and highly effective. Oh — and let’s not forget the serious ego boost, too!
For over a decade, we have specialized in building digital media campaigns for clients of every size, in every industry. In 2013 alone, we executed over 350 campaigns for over 230 travel advertisers, including several major airlines.
A Key Differentiator
Unlike any other digital media services firm, we believe in a holistic buying approach. By marrying the modern advances of technology with the invaluable expertise and intuition of our team, we continue to create innovative campaigns that catapult our clients toward great success. It’s the common thread between each and every #CentroInAction story.
Stay tuned for more!
Hello and happy Monday! With a couple days of rest and relaxation behind us, Centro is hitting the ground running. We’re starting August off with several exciting events; take a peek at the lineup of activities below and e-mail us at [email protected] if you’re in the area! We’d love to see you!
What: Agency Takeover – Mindshare Chicago, Tuesday, August 5th
Who’s going? Claire Scanlan
Where: Chicago, IL
What’s going on? “Keep Calm with Centro” as we provide 10 minute power massages for our friends at Mindshare, topped off with a smoothie and coffee bar.
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What: 314 Digital – Wednesday, August 6th
Who’s going? Kelly Wiethuchter
Where? St. Louis, MO
What’s going on? Centro will be sponsoring an education and networking event for those in the St. Louis area. A panel of industry experts will discuss mobile and its role in integrated marketing plans.
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What: AWNY Women to Watch Luncheon – Wednesday, August 6th
Who’s going? Kelly Wenzel
Where? New York, NY
What’s going on? Kelly Wenzel, Centro CMO, will attend this luncheon honoring leading women in the advertising industry.
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Power Perk: Hill Holiday and Mullen – Thursday, August 7th
Who’s going? Tom Burke and Gary Manis
Where? Boston, MA
What’s going on? Tom and Gary will be doling out the frozen treats for our friends at Hill Holiday and Mullen. We’ll have a fully stocked ice cream truck on location!
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That’s a wrap for the week! Check out our events page to keep track of where we’re off to next. See you on the road!
Welcome to the first day of August! As summer flies by, we’d like to take pause and reflect on the awesome things that have happened here over the past week. We hope you enjoy our review and encourage you to do the same in your world. Chances are, there’s a lot to feel good about.
Have a great weekend! See you all on Monday.
Happy Monday! Wondering how we could be this cheery on the first day of the work week? There are lots of reasons for our sunny disposition, starting with events.
On this week’s calendar we have network events, power breakfast meetings, and more. Take a look at where in the world our Centrons are headed and if we happen to be in your neck of the woods, email us at [email protected]. We’d love to meet up!
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Tuesday, July 29th: Women In Media Mentoring Initiative Boston Chapter Reception
Where: Boston MA
Centrons onsite: Jill Puerto
What’s going on? We’ll spend an evening networking with Boston’s leading women in Media.
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Thursday, July 31st: Video Anywhere, Video Everywhere
Where: Denver, CO
Centrons onsite: Rob Folena, Adam Herman, Heather Robertson
What’s going on? We’re hosting a custom Centro breakfast presentation featuring the latest research stats on video’s explosive growth and consumption, the complementary relationship between TV and digital video, immediate opportunities for your brand, and everything else that’s cool in the world of digital video.
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Thursday, July 31st: Power Perk: MediaVest NYC
Where: New York, NY
Centrons onsite: Zach Krupp & Cori Moreno
What’s going on? We’re treating our friends at MediaVest to an afternoon of fro yo fun!
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That’s a wrap for this week. Stop back here or check our events page to see where we’re off to next!
We made it! In just a few short moments the weekend will begin. Before we all unplug, unwind, and unleash our inner weekend warrior — let’s take a quick look back at the top accomplishments here at Centro this week.
Cheers!
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Picture this...
A Centro bride, her handsome groom, and a hyper-local mobile campaign.
Sounds romantic, right?
If you know a thing or two about digital media campaigns and real-time bidding you probably think so, which also means you’re going to love this tale.
The Centro Channel team wanted to come up with a unique way to congratulate their coworker and friend, Alyssa Kucera, on her upcoming wedding. Since Centro is such a creative and strategic environment, the expectations were high. Taking advantage of the readily available resources, the team pulled together a geo-fenced mobile campaign through SiteScout that targeted a 1.5 block radius around the wedding and reception locale for 5 full hours.
True story.
The in-house Centro design team created layouts featuring the happy couple and once the campaign was in place, anyone who was on a mobile device with location tracking enabled was served the ad. Wedding guests, locals, tourists just passing through — everyone could see the exciting news: Alyssa was getting married!
All bids were maxed out to extend reach and ensure that the ads were seen. And seen they were. In fact, the CTR was phenomenal! Who says true love can’t be measured?
#MarriedInMadison Campaign Results:
403 Total Impressions
Just as impressive, the campaign was kept a complete secret. The big reveal came as the bride was chatting with guests during the cocktail hour and a coworker showed her the ad on his phone. The bride burst out laughing, shared the ad with her mom and said, "These are what my weird coworkers do with their spare time." Ahem, Alyssa, is that the pot calling the kettle black or what?
All kidding aside, this hyper-local nuptials story is a great working example of how managing a RTB campaign with Centro and SiteScout is quick and easy. Whether you’re planning to launch a major campaign or a major wedding, Centro can help make all of your digital dreams come true.
