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Hello friends! It is a happy Friday here at Centro! We’ve had a fun week and, as usual, we’d like to share the cool things we’ve been up to as a company. For a change of pace, give these a read while listening to one of the weekend-themed songs below:
Crank up the tunes and check out the fun below!
That's our five on Friday! Happy reading, happy jamming and HAPPY FRIDAY! Swing back Monday to see what we're getting into next week!
Building brand awareness and generating engagement across more than 7,000 zip codes is a huge task — even for a major telecommunications company.
As part of their campaign, the telecom company had already developed a microsite complete with testimonials and case studies but they needed an effective and efficient way to drive traffic to this site. To make things even trickier, some of these 7,000 zip codes were in rural areas.
Realizing they needed a partner who could help them execute a highly targeted campaign complete with strategic optimizations, the company turned to Centro for help.
A Bundle of Services
Our Centro team immediately put together a customized Audience Buying solution. Since the client required real-time optimizations across a huge list of markets, we leveraged a combination of contextual and behavioral tactics to achieve their goals. Our plan also included geo-targeting tactics to reach the rural addresses and retargeting tactics to reengage previous homepage visitors.
As the team began to analyze campaign results, they quickly reallocated budgets based on top-performing tactics. They also altered bids based on time of day and day of week, created a block list of sites not driving traffic, and leveraged brand safety controls.
Lightening Fast Results
Within four months of starting the campaign, we helped this telecom company crush their original goal. The campaign not only reached the target customer, but we delivered the majority of all ad impressions, and significantly improved and maximized performance throughout the entire campaign. In fact, the Centro Audience Buying solution outperformed all other partners on the plan with these incredible results:
A Unified Approach
At Centro, we believe in a holistic approach to digital media. By leveraging data, intuition, and innovation, we create customized plans for each of our clients across every industry. Our buying strategy isn’t limited by preference or platform. So with Centro on your team, there are no limits to what you can acheive.
Stay tuned for more case study updates. We have a lot more #CentroInAction stories on the way!
Read the Entire Story on Marketing Magazine
We got so much done last week, we figured this was a week to play! We’re arming our reps with all kinds of treats and sending them to the streets to get a few more kicks out of these last days of summer. Does it look like we’ll be near you? Email us at [email protected] and we’ll loop you into the fun!
What: Agency Take Over – GSD+M – Tuesday August 19th
Who’s going? Jodie Dover
Where: Austin, TX
What’s going on? Centro will be at the GSD + M offices with some ‘ques and brews! We’ll be grilling up some Austin favorites and icing some beers to send off summer.
What: Agency Take Over – Piston Agency – Tuesday, August 19th
Who’s going? Lisa Olszewski
Where? San Diego, CA
What’s going on? Lisa will be headed to the Piston Agency to set up an ice cream sandwich bar for an afternoon treat.
What’s going on? Power Perk – Osborn Barr– Wednesday, August 20th
Who’s going? Kelly Wietuchter
Where? St. Louis, MO
What’s going on? Centro will be bringing a Fire and Ice Cream truck at the Osborn Barr offices to wind down the afternoon with some frozen favorites.
What? Agency Take Over - Vizeum NYC - Wednesday, August 20th
Who’s going? Pat Thornton + Joe Pospisil
Where? New York, NY
What’s going on? We love this cookout the theme! “Turn up the Heat” with our Centro reps at Vizeum in NYC as we hand out the suds and sliders! Photo booth will be onsite to document the fun.
What? Power Perk – Osborn Barr - Thursday, August 21st
Who’s going? Kelly Wietuchter
Where? St. Louis, MO
What’s going on? Kelly is back on the road with our friendly Fire and Ice Cream truck! This time we’re bringing dairy delight to our buddies at HLK.
That’s the full week! Keep your eye on our events page to see what’s around the corner!
Hey all! It’s Friday again and we are officially halfway through August. Take some time this weekend to rest, relax, and savor the last of these warm summer days before they slip away. As we do the same, we can’t help but realize what an amazing week it’s been here at Centro! Take a look at the lineup of our top events, complete with links for extra enjoyment!
*BONUS* Centrons are challenging each other to raise awareness for the #StrikeoutALS movement! Keep an eye on our Facebook page for photos and videos, but more importantly, be sure to check out the website for the cause, and join us in the fight!
That’s all folks! Have a great weekend and we’ll bring you the new events lineup on Monday!
Centro’s Technology Boosts Digital Ad Revenue for Publishers in 160 Markets;
Publishers Can Offer Desktop, Mobile, Video, Social and Search Ad Capabilities to Capture Local Ad Spend
CHICAGO, IL – Aug. 13, 2014 –Centro (centro.net), a provider of unified, enterprise-class software for digital advertising, today announced the expansion of partnerships with Emmis Communication, Lee Enterprises, Metro, Morris Publishing Group, The E.W. Scripps Company, The McClatchy Company, Tribune Company and other publishers to empower more of their local news sites with digital extension solutions. Centro’s digital extension capabilities are now being used by publishers in 160 markets in North America.
Local publishers and broadcasters have been the authority for local advertising and hyper-local audiences. However, the increased competition for local ad budgets has made it difficult for content producers with local sales teams to grow revenue. To demonstrate expertise and reach in every major channel beyond owned and operated properties, sophisticated publishers are re-orienting sales strategies and offering digital extension capabilities. Opportunities in local online/interactive/digital advertising will grow, according to analyst firm Borrell Associates, to $69.8 billion by 2016, which will be half of all local advertising expenditures.
“Local publishers who see the digital media opportunity as merely selling their own traffic are getting marginalized,” said Gordon Borrell, CEO of advertising research firm Borrell Associates. “These media properties possess a powerful level of expertise and trust that advertisers value. Offering digital audience extension positions them as the ‘go-to company’ for digital marketing. That leads to the Holy Grail -- the ability to capture 100% of an advertisers’ local ad spend. This is possible only if publishers deliver programs that can reach local audiences across a myriad of platforms.”
“Partnering with Centro has made our highly accelerated digital growth sustainable and scalable,” said Rory Foster, director of digital media, Emmis Communications. “As we develop digital product offerings, we have found Centro to be an incredible ally and excellent resource for both national and local market services.”
Centro offers software and services that streamline the buying, operations and finance for digital advertising. It created digital extension solutions in 2010 to empower publishers with technology to execute a wide variety of campaigns on any site, across every channel, to reach any audience. Digital extension solutions offer publishers:
“Centro created digital extension solutions to help publishers attract more ad dollars by offering a full arsenal of ad products that leverage first-party data. The opportunity is great because both small businesses and national brands compete to reach local customers,” said Katie Risch, SVP of publisher development at Centro. “Publishers are in a prime position to guide media spend because they have been a trusted local partner for marketers for an extended period of time, and they have valuable audience data.”
About Centro
Centro (centro.net) provides unified, cloud-based software to simplify digital media operations. Our media management platform streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization and reporting needs. Since 2001, Centro has successfully planned and executed more than 100,000 national and local campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 33 offices in North America, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012, 2013 and 2014.
Contact:
Anthony Loredo
[email protected]
646-462-4888
At Centro, Rob Kohn is known for two things: his lightning-speed RFP turnaround time, and his vacations. Rob is a Denver native and has worked at Centro in NYC for a year and a half. With family spread across the country, he is no stranger to the art of travel.
This summer when Rob’s older brother moved to Beijing, it was another perfect opportunity to take advantage of Centro’s 15 days of allotted vacation time. By May, he had a trip booked for a week and a half.
Below is a picture- by- picture narration of Rob’s adventure in his own words. Be sure to check out our Instagram and Facebook accounts to see all the photos!
Picture 1: The Great Wall of China. After an unforeseen layover in Toronto and an extra flight across Canada, I landed in Beijing nearly 24 hours after leaving New York (talk about a time warp!). Upon arrival I went directly to the Great Wall for a short hike and a lot of sightseeing. Check out the incredible scenery!
Picture 2: “The Bund” of Shanghai at night. We came to Shanghai after spending a day in Beijing and another in a rural area called Suzhou. This picture is of a waterfront area with colorful lights and very unique architecture. We took a walking tour through Shanghai and learned about the city’s rich history. This was my favorite skyline of the three major cities I visited on the trip (Beijing, Shanghai and Hong Kong).
Picture 3 – 5: My favorite part of the trip was heading south the less westernized and more “traditional” rural regions of China. Pictured here is the Guangxi region, which borders Vietnam to the northeast. Though I’ve never visited Vietnam, the landscape of southern China starts to look a lot like the way you imagine Vietnam to look from pictures and movies. This is one of many amazing backdrops in southern China. I did not visit the Hunan province to the east which is famous not only for its chicken dishes, but also for serving as the setting for the 2009 film Avatar. In Guangxi, we rented bicycles and rode in and out of the rice paddies and crop fields. Later, we boarded three man (two passenger, one bamboo-stick yielding captain) bamboo boats and floated down the Yangshuo River. We were in the Guangxi region for two days.
Pictures 6-8: The trip concluded in Hong Kong, which is quite different from the major cities of mainland China. At times I felt like I may have been back in New York or another major U.S. city. Pictured are the traditional soup dumplings with pork and truffles (there’s an art to eating these correctly!) and some spicy noodles. The last pictures are a view from the top of a friend’s apartment, and the Hong Kong skyline. On the 9th and final day of our trip, we boarded our plane out of Hong Kong for the 16 hour flight home.
At Centro, we are all about encouraging dream fulfillment. So much so that we have a dedicated internal team that helps Centrons plan and achieve big things; from personal improvement goals to fantasy trips. Rob’s story is just one of many we’ll be featuring here on the blog, so stay tuned for more stories of #dreamempowerment. #Dreambigdreambigger
Read the Entire Story on NetNewsCheck
Good morning, sunshine! We are amped for another very exciting week of activities for all of us here at Centro. In fact, the fun has already started! Take a look at the lineup below, and if we’re in your neighborhood, let us know at [email protected]. As always, we would love to see you!
What: Affiliate Summit East 2014 – Sunday, August 10th – Tuesday, August 12th
Who’s going? Darryl Singer, Steve Monti, John Botero, Matt Kershaw, Leah Holzman
Where: New York, NY
What’s going on? We’ll be at the Affiliate Summit East to meet and greet as well as demonstrate our RTB platform - SiteScout!
What: 4A’s Talent 2030 – Monday, August 11th – Tuesday, August 12th.
Who’s going? John Boyce, Jill Hamilton, Jessica Hellyer, Leah Holzman, Joe Pospisil, Shawn Riegsecker, Charlie Thomas
Where? New York, NY
What’s going on? Centrons onsite will be supporting our CEO Shawn Riegsecker as he delivers his keynote on the conference topic: The Business of People and Culture.
What’s going on? Digital Platform Summit – Wednesday, August 13th – Friday, August 15th
Who’s going? Matt Davis and the Platform Sales team! *Cue jazz hands*
Where? Half moon Bay, CA
What’s going on? Our Centro team will spend a few days examining the role of technology platforms in the industry.
What? Power Perk – Thursday, August 14th
Who’s going? Robert Dolan
Where? Atlanta, GA
What’s going on? Centro is stopping by the Carat Atlanta office armed with some power perk popsicle treats!
What? Agency Take Over - Friday, August 15th
Who’s going? Michael Thill and Jessica Hilgers
Where? Los Angeles, CA
What’s going on? An agency-wide event for Universal McCann, we’ll be coming in for a “Taste of LA” – and providing a lunch featuring some great local eateries.
That’s our schedule this week! Keep your eye on our events page to see where we’re running off to next, and be sure to check back on Friday for a wrap-up of this week’s top 5 activities!