For many of us at here Centro and beyond, this glossary is a life preserver, a way to stay afloat in the big sea of programmatic advertising. Void of jargon or fluff, this is simply a compilation of the industry’s most commonly used words with accompanying definitions. The purpose? To make understanding programmatic a whole lot easier for everyone involved — from newbies to seasoned veterans.

For those of you who are in digital media and don’t think you need a glossary such as this one (you know who you are), ask yourself this.... have you ever hidden behind a pile of industry acronyms or thrown out buzz words just to sound smart? If so, this glossary can help you become a real digital expert, not just play one at work.

Fortune Lists Best Companies Nationwide Based on Survey from Consulting Firm Great Place to Work;

Centro’s Focus on Growth and Well-Being of Employees Drives Its Expansion and Profitability

CHICAGO, IL – Sept. 24, 2014 – Centro (centro.net), a provider of unified, enterprise-class software for digital advertising, today announced it has been named the No. 8 Best Medium-Size Company to Work For, according to FORTUNE. FORTUNE’s annual list is compiled from a national survey conducted by consulting firm Great Place to Work. Centro secured its placement because of the overwhelmingly positive response from employees about the company’s values, benefits and focus. Employees gave Centro a nearly perfect score according to ratings around atmosphere, rewards, leadership and other categories.

Now with more than 560 employees in North America, and nearly 200 of the team members added in the past year, Centro has steadily balanced rapid growth with a strong corporate culture. Illustrating Centro’s perseverance in maintaining values and culture, the company continues to receive accolades for its workplace in 2014. It was named by Crain’s Chicago as the No. 1 Best Place to Work for the fourthyear in a row and also received Built In Chicago’s award for Best Company Culture for the second year in a row. Furthermore, Centro has a 4.6 rating (out of 5) on career community site Glassdoor. Opportunities for software developers, sales and more at Centro can be found here.

“Employee happiness is the beacon by which we are guided. It is the most important priority in our business,” said Shawn Riegsecker, CEO of Centro. “The Centro corporate culture has played a key role in our growth. It helps us attract and retain top talent and is a key reason why our employees are engaged and driven, and why they stay on this amazing journey with us.”

Centro continues to alleviate the problems and inefficiencies plaguing people in the digital advertising industry. Centro’s unified software platform simplifies and streamlines the entire digital media buying lifecycle from start to finish across all channels and devices.

About Centro

Centro (centro.net) provides unified, enterprise-class software to simplify digital media operations. Our media management platform streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Since 2001, Centro has successfully planned and executed more than 100,000 national and local campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 33 offices in North America, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012, 2013 and 2014, and #8 on Fortune’s Best Medium-Size Workplace in 2014.

About Great Place to Work
Great Place to Work® is a global consulting and management training firm specializing in workplace excellence and development of high-trust organizational cultures. Its proprietary research tool, the Trust Index© Employee Survey is taken by over 10 million employees in 45 countries annually. Leading companies worldwide apply its Model^® to increase the levels of trust across their organizations and drive business results. Annually, Great Place to Work® produces the annual FORTUNE 100 Best Companies to Work For® list and the Great Place to Work® Best Small and Medium Workplaces list. Follow Great Place to Work^® online at www.greatplacetowork.com and on Twitter at @GPTW_US.

Contact:
Anthony Loredo
[email protected]
646-462-4888

Read the Entire Story on Marketing Mag

Centrons have been saying it since 2001. Crain’s Chicago Business has been saying it since 2010. This year, Centro has been rated the national #8 small & medium workplace by Great Place to Work.

We are so happy to be recognized for the culture that we work at together as a company. Our accolades speak for themselves, and since a picture is worth a thousand words, we’ll leave you with this collage to celebrate #CentroLife.

Basis Technologies (formerly known as Centro) believes that employees who grow to be better individuals also grow to be better employees. Taking care of each other the way one would take care of family is a fundamental part of Basis' culture.

As a way of encouraging personal discovery and development, Basis offers a paid three-week sabbatical every four years a person is employed by the company. Beeps have taken full advantage of this opportunity. This year alone, we have Basis employees traveling Europe and Oceana, visiting Bruges, Amsterdam, New Zealand and Australia.

Basis empowers employees to care of themselves today as well as tomorrow. Each Basis employee has the opportunity to be set up with a 401(k) account to begin investing in their future. The matching program for the 401(k) account vouches for Basis' investment in employee futures.

Read the Entire Story on Great Place to Work

Read the Entire Story on MobileMarketingWatch

We work hard at Centro. We try new methods. We break things. And we always pick up and start again. Fortunately, Centro encourages employees to reward themselves for the hard work they put in, and offers ample opportunity for employees to rest and recharge. In addition to paid vacation, each Centro employee (Centron) gets 10 additional “Ferris Bueller” days. Ferris Bueller days (or FB days as they’re known internally), are meant to be used for on-the-spot sick days, personal days, or the occasional “I simply cannot miss out on this weather” day. Centrons are known to love impromptu adventures, and therefore take full advantage of these bonus days off.

Centro is also full of people who love to give back. That’s why we have “Change the World Day” – an extra full day off that can be taken when a Centron decides to dedicate their day to volunteer work. As a result of Change the World Day, organizations across the country have benefited from the time and work ethic of Centro employees.

Why does anyone do what they do for a living?  What keeps a person waking up in the morning and going into work day after day?

At Centro, we joke about drinking the “Centro Kool Aid”. Inevitably, Centrons set aside skepticism about the too-good-to-be-true work environment and begin to embrace the culture as a way of life. Above a relaxed work environment, benefits, and days off, Centrons are united by the core principles and character traits detailed in the Centro Employee Manifesto.

Nestled in Centro’s careers page, the Centro Employee Manifesto; a creed that details the people we are and the company we want to become. This creed is read by candidates and re-read by employees. Across the continent, Centrons take time to look back on the document that unites us on our mission to become better people, and better employees for a better company. The manifesto keeps us in tune with the character and leadership we should expect from ourselves as well as our teammates.

Another part of the Centro quest for betterment are the customer service values detailed in the book Raving Fans. A copy of this book is given to every employee during their orientation with the company. In it, we find the roadmap to not only delivering exquisite customer service, but building business relationships that go beyond the meetings we have and the plans we execute. An internal award is given monthly to the employees that best display Raving Fan service — making it a Centro way of life.