Uncategorized Archives | Page 174 of 230

Free yoga classes, fresh fruit, and gym membership reimbursements are only the beginning. Employees at this tech advertising firm also are given 10 “Ferris Bueller” days per year as part of paid time off to use however they see fit.

Welcome back to a new addition of our Feet on the Street series. Big things are happening at Centro, particularly with the official release of our shiny, new demand-side platform, Centro DSP. And what better way to kick off such a milestone than by attending some great events and showcasing what Centro DSP can really do? If you’d like additional details on where we will be or would like to set up a meeting or demo, email us at [email protected]. We’d love to chat!

Who’s going? Ken Farber, Jeff Lampel, Catherine Segring, Rebecca Boyan, Martin Crawford and Nate Gawel.

What’s going on? The Digital Atlanta Summit is a premier digital strategy forum where all aspects of the digital commerce ecosystem collide. Marketing, design, content, and mobile are just some of topics of conversation at this year’s summit. Centro is an exhibiting sponsor as well as a featured presenter. Titled ‘Programmatic: The Essentials’, our very own, Nate Gawel, will discuss the intricacies of programmatic, the latest advancements in this technology, and the opportunities it presents for planning and buying efficiently. In addition, he’ll discuss how you can execute your highest-performing channel placements faster and more accurately – all with more room for optimization.

Who’s Going? Matt Davis, Sahar Aziz, Tom Burg, Ratko Vidakovic, Erin Peralta, Mallory Beck, James Koenigseker, Steve Monti, Matt Kershaw, Carole Mokbel, Ben Zelikovitz

What’s going on? ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and formulate new strategies to address industry challenges and opportunities. This year, Centro has a booth where we will demo Centro DSP. Vice President of Product Marketing, Tom Burg, is presenting a Think Tech session on programmatic, with a focus on hyperlocal for mobile. In his presentation, titled ‘The New Rules of Mobile Advertising: Hyperlocal Targeting or Bust’, Tom will give you the inside track on the insights, data, and use cases for location targeting. In addition you’ll learn:

Welcome to the latest Digital Innovations Awesome List (DIAL). We know that keeping up with the trade pubs and latest trends can be tough and time consuming. So we went ahead and compiled this list of articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Go ahead and check out this week’s list. And if you have any questions feel free to email us at [email protected].

Attention advertisers: Snapchat is preparing to sell ten second ads for two cents per view. This could be a perfect and affordable way for advertisers to target Millennials.

Is Shazam for TV commercials the QR code for traditional TV? Will it come with an equally imminent death as well or does it pose a scalable opportunity that capitalizes on second-screen behaviors? Get Digiday’s opinion on ‘Shazamming’ and find out whether it will catch on for TV.

After seven years, and 33 presentations alone this year, the NewFronts is finally a fixture for advertisers. Here are five things you need to know about NewFronts and how it is no longer a secondary event to TV Upfronts.

Nielsen took its first leap into measuring connected TV/OTT with the device that has the largest U.S. footprint in the space, Roku. This is a huge indication that video streaming providers mean business for digital advertisers.

While there are certainly pros and cons of autoplay video ads, Facebook’s use of the format has pushed it to the front of the pack of other social platforms, with many following suit.

Here are four takeaways from the National Association of Broadcasters’ show that recently took place in Las Vegas. One of the biggest themes seen throughout the show was the future of TV and how streaming services are becoming an ever-greater player in the TV space.

YouTube’s NewFront Brandcast presentation featured a keynote from John Green telling brands that they will “become increasingly irrelevant to young viewers if they don’t get in the participatory YouTube frame of mind.”

Video in print versions of Esquire and Popular Mechanics “is obviously expensive,” but is also an innovative new approach to video. The one question we are dying to have answered is how does the agency measure viewability?

People keep saying that mobile video ads are on the rise, but just how much and how quickly? Video is now responsible for 55% of revenue for publishers! So guess you could say it’s a pretty big deal.

Want to keep your clients up-to-date on the sexiest and latest in mobile ad unit perspectives? You’ll probably want to share some details about 3D mobile ads. Popular 3D executions are created for Facebook, Instagram and sophisticated mobile rich media providers.

While we’re no stranger to the fact that the population as a whole is using smartphones and tablets more consistently, it looks like mobile junkies are getting younger and younger. Toddlers as young (or younger) than two are up-to-speed on how to use mobile devices and are doing so even before they can walk or talk. #babysfirstselfie?

Initially excluded from most viewability conversations, the continued massive growth of the mobile category has digital regulators honing-in on setting standards. The MRC (Media Ratings Council) recently released interim guidance on mobile viewability and even added a new category to the mix.

Check out the most viewed digital trend publication in the world – the Society of Digital Agency (SoDA) Report. Included in the report are some awesome themes about technology development and the utilization of data that continues to resonate with clients and brands.

Have a great week and be sure to tune-in next time for more digital innovations awesomeness.

Digital ad tech firm Centro is doubling down on its demand-side platform (DSP) business, as the company on Wednesday announced the launch of a new DSP designed for cross-channel and hyperlocal marketers, namely regional, independent agencies and brands.

“One of the major problems [in programmatic advertising] is that there are two types of DSPs: those building for Fortune 500 brands, and the ones who are focused on the small business,” says Katie Risch, SVP of publisher development at Centro. Unless you have a budget who can compete with the big ones, it’s hard to get access to the training, education and handholding that many mid-sized advertisers want.”

Empowers Agencies and Brands to Consolidate Programmatic Ad-Buying; Benefits Include

First-Party Device ID Integration, Mobile Targeting, Private Marketplaces and More

NEW YORK – May 13, 2015 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced the general availability of Centro DSP, a programmatic ad-buying platform. Its technology is designed for cross-channel, hyperlocal marketing strategies of regional, independent agencies and brands. Centro DSP’s mobile-first orientation helps marketers thrive in cookie-less environments. It integrates GPS capabilities and allows for device ID data management for comprehensive mobile targeting. For more information, click on: www2.centro.net/dsp.

Centro DSP encompasses audience buying on all major devices, web sites and ad units. Customers such as media agency Stone Canoe are among the early users. Features include:

“Although centralization is a key directive for our programmatic media buying, we will not compromise on capabilities, scale and flexibility,” said Scot Bryson, president of Stone Canoe. “Centro is a partner that delivers value through an enterprise-grade tool that’s built for a rapidly growing agency like us.”

In 2013, Centro expanded its business beyond guaranteed media-buying software and acquired SiteScout, a self-serve programmatic ad platform accessible for any marketer. Since then, Centro has augmented the platform with critical new features, including a new user interface. Centro DSP was specifically designed to better meet the needs of regional, independent agencies and brands. SiteScout, with its easy self-serve functionality geared for small marketers, will continue to be available to customers and new sign-ups, and will also be supported by Centro’s development team for new innovations.

“Agencies and brands recognize the growing importance of engaging audiences on mobile. We’ve built powerful technology that enables them to leverage programmatic advertising to compete on this front,” said Kelly Wenzel, CMO of Centro. “Centro DSP is a compelling choice for the cross-channel marketer because its rich mobile capabilities make it easy to target hyperlocal audiences at scale.”

Centro (centro.net) is creating a platform to make digital advertising easier. Its enterprise-class software centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Since 2001, Centro has successfully planned and executed more than 190,000 campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 35 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.

Creativity in the age of programmatic is possible. Programmatic can offer new and exciting creative opportunities thanks to more precision in consumer profiling based on increased behavioural and demographic knowledge.

It’s all about finding a balance between data-driven hyper-targeting and creative intuition informed by psychological and emotional principles, which then drives compelling and resonant brand communications. The need for that human element hasn’t changed. With the power of programmatic, the personal touch can become more pronounced through effective execution.

To that end, creating closer relationships between creative and data teams is a good step in the right direction. Facilitating such a relationship involves ensuring that the right philosophy and mindset is being promoted, as well as technical wherewithal and infrastructure. Also, more platform options means more options for talented staff to exercise their creative muscles.

Hyperlocal Essentials for the Programmatic Mobile Advertiser

Thanks to the access programmatic technology gives to mobile users, more marketers are able to leverage hyperlocal data in order to target customers. Approximately 44 percent of mobile inventory is location-aware, and that adds up to about seven billion impressions a day. It’s no wonder mobile ad spending is increasing

With the right budget, there are a couple of excellent ways mobile marketers can use hyperlocal data to target people programmatically. They can leverage mobile devices’ unique universal device IDs to identify users based on their behaviour, then serve them retargeted ads on their mobile devices. They can also target based on the physical characteristics of a person’s location, in other words contextual targeting. That data can be used to mine useful insights.

Ultimately, hyperlocal targeting will allow marketers to engage actual people rather than IP addresses.

Programmatic Advertising is Zooming in on Local – Will News Sites be Ready?

Programmatic ad revenue growth in local publishing is going to turn heads. According to Borrell Associates, which tracks local market spending data, programmatic will more than double its share of total local digital ad revenue by 2020, from 4.7 percent to 10 percent.

According to Borrell, only 13 percent of publishers with at least $1 million in ad revenue don’t participate in programmatic, and one fourth of those who participate get more than 30 percent of their revenue from programmatic.

Local businesses, particularly pure-play community news sites, are starting to look towards capturing some of that programmatic spending for themselves. As Gordon Borrell, Chairman of Borrell Associates said, “For the first time, premium national advertising will be accessible to a little community-news site, which in the past might have settled for slop from Doubleclick or from AdSense’s penny-per-click junk ads.”

Blog

Case Studies

Guides

Industry Insights

Podcast

Reports

Trends

Webinar

Hyperlocal Essentials for the Programmatic Mobile Advertiser

Programmatic Advertising is Zooming in on Local – Will News Sites be Ready?

Technology

Consulting

Resources

Company

Technology

Services

Resources

Company