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The world is heading in a digital direction (newsflash!), but some of us are just not quite ready to forego some of our more traditional media buys - Like television, for example.
True to form, digital has an answer for that. For progressive marketers with television budget and assets on their hands, there is digital video.
In June, Centro teamed up with the AMA to discuss the rapidly-evolving digital video space via webinar webcast. Heather Robertson, the Director of Video at Centro, regularly fields inquiries from clients who have digital video budget or are looking to shift traditional video dollars to the digital space. The webinar, entitled Digital Video: More Screens, More Opportunities, addressed many of the recent advancements in digital video and offered advice on how to handle some of the challenges ahead. Finally, to acknowledge another massive movement in the space, Heather discussed programmatic buying and the opportunity presents for digital video buyers.
Some key points to take home:
If you missed the webinar or are looking to share it with a co-worker, check out the recording below.
Have more questions about digital video or programmatic? Head on over to centro.net to get in contact with a Centro DSP rep.
Centro Promotes Grace Briscoe to Vice President to Lead Candidates and Causes Division;
Political Advertising Requires Flexible Technology and Service Solutions
Washington, DC – Nov. 16, 2015 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced the expansion of customizable digital advertising solutions for political and advocacy campaigns. As part of the announcement, Centro promoted Grace Briscoe to Vice President to lead a newly created Candidates and Causes business unit, which delivers digital media expertise and technology that political marketers need to drive action from key voter constituents. Since joining Centro nearly a decade ago, Grace has guided the company’s most important political advertising clients.
The complexity of channels, sites, content, ad units, devices and data in digital media are increasingly difficult to navigate for political marketers. Centro helps these marketers precisely target loyal and important audiences who can swing a vote, through multi-layered technology-driven solutions that include:
“In politics, there are only two outcomes – you win or you lose. Through the years, Centro has demonstrated incredible proficiency in blending political marketing and digital media to consistently drive winning outcomes – from the local level to the highest post in the country,” said Grace Briscoe, VP of Candidates and Causes at Centro. “We know that each campaign and each cause face unique challenges, therefore, we’ve tailored flexible technology, data and service solutions that can maximize the effectiveness of ad dollars at every level.”
Centro has been at the forefront political advertising in digital media since 2006, having worked with more than 150 political campaigns and independent expenditure committees, and 400 issue advocacy advertisers. Centro’s Washington, DC, office has been established for five years and has more than 20 team members with political expertise -- allowing for separation of teams aligned with partisan work. Centro has also staffed regional offices across the country with subject matter experts for digital advertising in the political arena and will be adding additional category specialists in major U.S. regions.
In every election cycle, there are a multitude of political and advocacy campaigns vying for attention from voters. Digital has emerged as a critical awareness and engagement channel for political campaigns, and there is a huge opportunity for these groups to leverage technology to their advantage in 2016. The targeting capabilities, efficiency and scale achievable in digital media would appeal to political and issue advertisers looking to maximize the impact of their funds.
About Centro
Centro (centro.net) is creating a platform to make digital advertising easier. Its enterprise-class software centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Since 2001, Centro has successfully planned and executed more than 250,000 campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
646-462-4888
Welcome back to #PollingPalooza2015. Every week throughout November, we will be polling you, the people, to not only test your digital knowledge, but to help you understand the key issues in advertising today. Did we mention some cool swag is up for grabs? So use your voice, cast your vote, and join us for #PollingPalooza2015!
As you may know, Digiday is hosting their Programmatic Summit in Nashville, Tennessee this week. During which, Centro's CMO, Kelly Wenzel, will be presenting the findings from a survey conducted alongside Digiday, related to talent in digital advertising. While we can't reveal too much just yet, we can test your knowledge! See below for this week's question! Good luck!
“The culture and people here are amazing, and there is a real sense of purpose.”
Read more on Dallas Morning News
Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we created media management software to help people reach their business goals better, faster and more efficiently than ever before. In an industry of rapid growth, it’s imperative to have the best people tackling the toughest challenges and developing better solutions.
Interested in joining the Centro team? Check out our hottest tech openings of the week and apply today!
You will help us build and evolve our data infrastructure and related SaaS products that process, transform and analyze data resulting from over 100 billion transactions every day. Utilizing the latest technologies, our platform applies cutting edge techniques in data science and engineering to glean invaluable insights and provides automated optimization for our customers.
Senior Software Engineer, Web Applications – Toronto, Canada
We are looking for an elite senior software engineer, specializing in single-page applications and web development. You will join our team of talented engineers to build out our self-serve real-time bidding platform and help our customers execute complex advertising campaigns. What’s more, is the opportunity to build out full stack web applications using Java, Rails, JavaScript, Angular, React, ExtJS, MySql, PostgreSQL, and Mongo.
Senior Systems Administrator – Toronto, Canada
While working with the Production Operations Team this role will be responsible for administering Centro DSP production and service systems. We are looking for a talented and passionate individual who is interested in broadening their career in IT, with the skill and desire to contribute to an outstanding IT team. This position proactively monitors and maintains the server infrastructure that supports Centro’s internal business. The Linux System Administrator will report directly to the Director of IT Operations.
Senior Software Engineer, Platform – Real Time Bidding – Toronto, Canada
In this role, you will be responsible for building out new products while updating and expanding our existing offerings. Core functions include developing on and improving Centro’s highly scalable real-time bidding(RTB) platform, which processes 60 billion auctions, each within 100 milliseconds, every day. You will actively participate on our team and help drive innovation for new products and services. Our software engineers enjoy rolling up their sleeves and writing code.
The 2016 presidential race is on, but the battle for digital ad inventory is only just beginning – and we want to be your frontrunner news source for all the latest digital trends and topics relating to the election. Ergo, we are pleased to introduce the Political Digital Digest – your guide to everything digital in the 2016 election. We’ll be compiling the latest political articles, reports, and other bits of digital deliciousness every month leading up to the day of the election. Because it’s clear a huge standout at next year’s election will be digital advertising. And here’s why.
In 2008, the Obama campaign upped the digital ante, spending an unprecedented ten percent of its paid media budget on digital advertising – roughly five times more than the McCain campaign’s digital investment. The Obama campaign increased that percentage to 15 percent in 2012, a reported ten times larger investment than the Romney campaign that year. This election cycle, those numbers are expected to drastically increase. In fact, according to Borrell Associates, an advertising research firm that tracks media trends, digital ad spending for the 2016 election is expected to top $1 billion for the first time in this election cycle – an increase of nearly 700 percent from 2012, when it reached roughly $160 million. The critical role of digital media as a channel for mass awareness and engagement with key voter groups has been established, but it’s just as important that we continue innovating and improving in the space – and make all those digital dollars work hard for their campaigns.
Still not convinced digital will be a sizeable driver in the 2016 election? Check out this month’s Political Digital Digest to hear from other leading industry news sources:
Not Up for Debate: Why Programmatic Advertising Will Dominate the Race for Digital Ad Spend in the 2016 Elections
With 20 declared candidates for President in the upcoming election cycle, programmatic advertising is projected to play a vital role in how voter campaigns are executed. With the power and precision of programmatic technology, political campaigns will be able to reach voters with quality, hyper-targeted ads that can be adjusted on-the-fly.
New Facebook Tool Allows Mail-Style Targeting
Facebook recently rolled out its new “political influencer” targeting tool, which will allow campaigns to target their posts and display ads to politically active users. The new service will be available for campaigns at the presidential level all the way down to the local dog catcher, according to Facebook.
Digital Advertising Can Increase Political Candidates' Chance to Win
According to MediaPost, identifying, understanding, and reaching the right audience will be key to winning the 2016 election. In fact, data will play a large role in bringing a level of accuracy that has yet to be seen in prior campaigns. To come out on top, candidates will need to align themselves with technology partners who know how to leverage data to the fullest.
Political Ads Won’t Be Ruining Your Movie Experience Anymore
After years of accepting campaign spots, National CineMedia (which sells ads that appear on 20,000 screens) has decided to cut political commercials through November 2016 in movie theaters. This comes as a result of a numerous amounts of customer complaints in 2012 about defamatory political ads that ran in theaters. Good news for those looking to escape the non-stop political chatter!
Digital Ads Sell Candidates and Causes, in 15-Second Bursts
Fifteen seconds is not a lot of time to make a compelling argument or share a candidate’s full life story in political advertising. But in our mobile dominated world (and attention-deficit era), it will have to do. In this piece, the New York Times discusses what it takes to attract voters in our digital day and age, as well as the challenges that go along with perfecting the science behind responsive digital ads.
Can 140 Characters Affect the 2016 Presidential Election?
In an effort to reach the younger generations, front-running presidential candidates are varying their advertising tactics to fit the 140 character limit on Twitter and other social platforms. Candidates are utilizing social media channels to bolster their messages to this younger audience, as well as to engage with followers and make emotional connections with voters.
2016 Turning Into the Snapchat and Instagram Election
In this digital (and constantly on-the-go) day and age, more and more voters are getting news on social media sites and mobile devices instead of television and print outlets. As a result, many of the 2016 election candidates are focusing their advertising efforts toward social platforms, especially Snapchat and Instagram. Candidates like Hillary Clinton have already gone all-in with these newer social media sites.
2016 Campaigns Will Spend $4.4 Billion On TV Ads, But Why?
National Public Radio (NPR) offers a unique perspective on television advertising in the election. Campaigns spend a huge chunk of their budgets on television spots, but the ads seem to only have a small effect on how Americans vote. Additionally, television isn’t keeping people’s attention the way it used to. It still reaches a huge audience, but is it reaching the right audience? That’s where digital comes in.
Stay tuned for our December edition of the Political Digital Digest for even more news and insight on the upcoming election.
We all have a favorite show. The Walking Dead, Game of Thrones and the like have the power to transport us into a new world and let our imaginations run wild. We don't often include reality TV in the same conversation. But what if it should be? This Centron found inspiration from reality stars in our latest chapter of #CentronShorts. In these brief accounts, we’ll give you a new look into the lives of the Centrons, in ways never before seen. And just so we are clear: no selfie sticks. Please enjoy!