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Self-Improvement, Integrity, Humility, and Idealism. These four principles form the foundation of our manifesto, the touchstone for who we are at our very core at Centro. We believe that by living our manifesto, we are able to be the best version of ourselves which sparks personal growth, the growth of the company, and the growth of our community around us. To honor our manifesto, one day each month we are ‘unplugging’ ourselves from social media. Don't worry, we’ll be back before you know it. In the meantime, why not put your phone down and join us? Maybe you could go hang gliding, surfing, or even hold a face-to-face conversation with someone! Remember those? We sure do.
To unplug, all you need to do is share our post using #unplugged and then log out of your social media profiles for the day. You'll feel better that you did.
The campaign trail: it’s where so much of the election magic happens.
But, the road to victory is no longer just about hitting every town hall in every state, shaking hands and holding babies. Today, candidates are vying for voter’s attention online too, which means developing a digital strategy that places them in every feed, behind trending hashtags, and in the center of endless virtual conversations. There’s no debate. The 2016 campaign trail is going in a truly digital direction.
In fact, digital media has critically transformed how voters consume and share information. Take last week’s debates for example. Not only were they televised, but also streamed via sites and apps, live –blogged, and discussed in real-time across social media: #GOPdebate and #YourVoiceYourVote.
Early predictions show digital media is the real front-runner in this election and one of the big stories of this campaign. Spend is growing tremendously. Adoption is practically ubiquitous for both voters and candidates. And if Trump’s enormous (and mostly organic) social following is any indication, this election is playing out on a digital stage – louder than ever.
Each issue of Political Digital Digest brings you the latest news and developing stories about the innovative role digital media is playing in the election. Everything you need to know is right here, right now.
Nearly half (44%) of employees in the digital media and advertising industry are ready to leave their jobs within the next year or less, according to new research from digital advertising software firm Centro, which recently published a workplace satisfaction survey.
"When you’re talking with Shawn Riegsecker, he makes you feel as though he has nothing else going on in his life at that moment; that the most important thing for him is completely attending to you and the conversation. I suspect that kind of deep focus on other people is part of the secret of his success. And pretty impressive success it is, too."
The season of giving is upon us again and what better way to bring in good tidings and cheer than with a fresh Digital Innovations Awesome List (DIAL)? At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make it easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read in this list just for you. Enjoy our final DIAL of 2015! And happy holidays!
U.S. Digital Media Usage: A Snapshot of 2016
eMarketer takes a look ahead at key digital media usage trends for next year and how they will differ from 2015. It’s chockfull of infographics illustrating increases in social media (3.2%), video viewing (3.1%), and tablet and smartphone usage (12.5% for dual users), as well as the first estimates for wearables usage (61% expected increase).
Publishers And Marketers Are Anteing Up – And Networks Are Folding
As brands and publishers increase first-party data usage in their digital buys, their expectations for certain levels of performance, reliability, and quality on the open exchange is also increasing.
‘Digital Marketing’ Is Redundant, So Why Create A Separate Budget For It?
Why pre-allocate a proportion of your 2016 marketing budget and create separate silos for both digital spend and for traditional or non-digital? Will we finally see more marketers stop approaching their strategy with no reference to ‘digital’ at all?
AOL-Owned Millennial Pairs With Rentrak To Offer TV Ad Retargeting In Mobile
Millennial Media rolled out a solution to link Rentrak’s TV commercial viewership data with its own mobile user data anonymously, in order to serve a corresponding mobile video ad. Others continue to tackle TV ad syncing/retargeting; see both RadiumOne + ITV and SYNC.
Google Adds Programmatic Support for Native Ads
When Google does something, the world takes note. Especially with their recent addition of native programmatic support, you can expect more brands to boost their native budgets. Native will be an even hotter topic in 2016.
Facebook + Instagram = The New Ad Normal?
Instagram is still in its advertising infancy, but that hasn’t stopped the wave of excitement around its ad product being rolled out under Facebook’s treasure trove of data. Smart marketers are eager to tap into the cross-platform retargeting capabilities, especially since one in five mobile minutes is spent on one of the two platforms. Many are saying that well-budgeted campaigns will need to include both Facebook and Instagram ads in media plans.
Facebook’s Next Step? Teleportation.
Augmented reality has been a focus for Team Zuckerberg since it acquired Oculus last year. Recently, Facebook’s CTO made a bold statement regarding where it wants to take this tech in the next ten years. Fully immersive ad experiences? Here we come!
The Internet of Things: Saving Retailers Time and Money
A look at how the Internet of Things (IoT) will not only help consumers, but enable retailers to increase their efficiency and efficacy.
New System Puts Video Ads on Store Cooler Doors
Check out a new innovation in digital place-based media. This offering, an alternative point-of-purchase ad opportunity, goes well beyond typical overhead screens and end caps that are presently in stores.
A new survey from Chicago-based Centro, a media management software company, found 44 percent of employees in the digital media and advertising industry are ready to leave their jobs within the next year or less. And 34 percent of workers have had three or more jobs in the past five years.
Centro Survey Focuses on Job Satisfaction and Workplace Challenges in Digital Media and Advertising;
Advertising Technology is Only ‘Somewhat Helpful’ in Easing the Strain Felt by Workers
New York – Dec. 8, 2015 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today published a workplace satisfaction survey showing that 44% of employees in the digital media and advertising industry are ready to leave their jobs within the next year or less. The survey also found that 34% of workers have had 3 or more jobs in the past five years. This is despite the fact that 57% of those surveyed are either ‘satisfied’ or ‘very satisfied’ with their jobs; and 65% percent say their jobs ‘absolutely’ meaningfully contribute to their companies. The full survey report is available here.
Workplace satisfaction, happiness and retention is a challenge for industries that experience high competition for talent, such as digital media. Centro worked with the research team of Digiday (www.digiday.com), a modern media publication and events company, to gauge the sentiments and uncover the most pressing issues of nearly 400 digital media professionals. The survey found that:
“Advertising is a people business that relies on distinctly human contributions: ideas, creativity, connection, story-telling. This is the reason Centro focused our research on the state of today’s digital labor -- the lifeblood of our business,” said Kelly Wenzel, CMO of Centro. “What better way to gauge the future of our space than to understand the mindset of the people who power it. The data tells us that job satisfaction is not yet a crisis, but there are growing concerns that could balloon if we don’t face the issues at hand.”
Ad Tech Only ‘Somewhat Helpful’
Technology should be relied upon to assuage the strain of managing information for growing industries. In the case of advertising technology, mediocrity seems to be the norm, as 77% of respondents claim that ad tech partners are ‘somewhat helpful,’ ‘not too helpful,’ or worse. The survey uncovered other areas of stress:
Centro’s software platform automates the entire lifecycle of media transactions between agencies/advertisers and publishers, encompassing guaranteed and biddable ad inventory on every major digital channel. It conducted its survey in conjunction with Digiday in October 2015, sampling an audience ranging from associates and managers to VPs and C-level executives at brands, agencies and publishers.
About Centro
Centro (centro.net) is creating a platform to make digital advertising easier. Its enterprise-class software centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Since 2001, Centro has successfully planned and executed more than 250,000 campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
646-462-4888
Centro’s Technology Helps Agencies Automate Media Buying on All Digital Channels
New York – December 7, 2015 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of Alexa Sanchez as Vice President, Media Strategy and Media Operations for the East. A proven leader, Sanchez has spent the past two years helping double digital media investment from one of DigitalLBi’s key global clients. She will lead a wide range of media, operations and analyst professionals for Centro’s East Coast offices in New York, Boston and Washington, DC. Centro is a trusted partner for national and regional agencies, who leverage the company’s software platform to automate the lifecycle of media transactions with publishers, encompassing guaranteed and biddable ad inventory on every major digital channel.
Sanchez has more than a decade of experience in all major aspects of digital advertising. She has been counseling brands about the value of digital media since the industry’s early stages of development. Before joining Centro, she served as VP, Group Media Director, at DigitasLBi, where she led U.S. media strategy and operations for multi-global client L’Oreal Paris. Prior to DigitasLBi, Sanchez worked at MEC, driving early adoption in emerging digital media channels such as mobile, video and social over the course of six years for clients such as Accenture, Marriot International and Monster. Sanchez has a B.A. in psychology from Skidmore College.
“I joined Centro because I saw the tremendous promise of its technology to seamlessly interweave media strategy, operations, and measurement. I hope to amplify this advantage for our customers by showcasing the benefits of our company’s software and services for brands and advertisers,” said Alexa Sanchez, VP, Centro. “As more brands drive full speed into digital media, our team can give them the agility, insights and transparency to maximize the effectiveness of their ad spend.”
“Centro’s service has been a core part of our solutions, whether our clients want to use our technology on their own or if they want us to walk with them as they grow expertise in the channel in-house,” said Scott Neslund, EVP of Client Services, Centro. “Adding Alexa’s experience to the team ensures that we can tailor solutions that agencies and advertisers can use to further enhance digital capabilities and ROAS.”
About Centro
Centro (centro.net) is creating a platform to make digital advertising easier. Its enterprise-class software centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Since 2001, Centro has successfully planned and executed more than 250,000 campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
# # #
Contact:
Anthony Loredo
646-462-4888