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At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below!
This series of short articles explore the current and future impact of an increasingly visual internet through audio, video, and richer graphics. From memes to camera searches to voice-based interaction, how will consumers search, discover, and share as new tools become available to help them convey their thoughts, and find things they want or never knew they needed? And how can marketers keep up with consumer trends?
When your business is heavily dependent on another company, it’s often not a matter of if this spells trouble, but when. Online publisher Little Things, which focused on upbeat news content, learned this lesson as Facebook made changes to their news feed algorithm. With Facebook shifting from passive content toward more posts from friends and family, will this lead to more challenges for publishers who rely heavily on Facebook as a primary traffic source?
More and more major publishers are identifying new ways to use their site visitor data not only to help their editorial teams, but also to improve the consumer journey for brands they work with. The data ranges from declared audience data (primarily from registration information) to consumption data on the site. Many big publishers like Condé Nast, Meredith, and Hearst (featured in this article) are building out their content development practices, which could be viewed as competing directly with agencies, and building out their technology practices, which could be seen as competing with some players in the ad tech space.
This year, we’ll consume more content on the many screens available to us, but for the first time ever we’re starting to multiscreen less on our laptops. It may come as no surprise that smartphones win as the go-to second screen while watching TV – with 8.6% growth this year. Tablets will grow steadily at 3.9%, while laptops will see a decline for the first time at -0.4%. Cross-platform buys are still smart, but keep in mind that mobile reigns supreme when someone also has the big screen on.
Retailers have been traditionally product-driven, transaction-focused businesses, but industry disruption is occurring as some forward-thinking retailers deploy AI to power central decision-making, smarter merchandising, and marketing personalization at scale. Those who have seen success (the disruptors) have taken a pragmatic approach to breaking down their business problems, a targeted approach to solving specific aspects, and building upon both for greater overall impact. Start small, then move to larger problems. It may a bit early to call it a revolution, but the possibility for one is there.
Could the unchartered territory known as blockchain transform the way we conduct business for programmatic? The promise of greater transparency in both the supply chain and actual ad delivery sounds enticing, but could the potential challenges of scale, security, and lack of regulation present a new set of problems for the industry to address if widespread adoption did occur?
Robots are coming after you. The best case scenario is they take your job, and the slightly dystopian outlook is they destroy all the humans. Either way, our future looks bleak. Or does it? Read about the seven mistakes that lead to unwarranted fear (and misunderstanding) according to the former director of Computer Science and Artificial Intelligence Laboratory at MIT (not Centro’s MIT, but similarly prestigious).
New data from Kantar estimates that an impressive 45% of households in the U.S. (or 56.9 million homes) are paid Amazon Prime subscribers. What’s more, according to Feedvisor, 1/4 of Prime members make a purchase on Amazon at least twice per week, with nearly 1/3 of Prime members visiting the site on a daily basis.
March’s DIAL is also available as a PDF. Download it here!
Looking to improve digital media campaign performance for your clients? Need to consolidate your research and reporting tools to make sure you’re gathering up-to-date and vital campaign insights? Curious to know if your online media buying efforts are truly working? Then you’ve come to the right place. We’ve created two new features in Basis with these questions in mind: creative level reporting and expanded property/vendor cards.
How many times have you, as a digital media professional, found yourself searching for the answer to the age-old question “which of these ads are working?” You’ve spent a large portion of your budget on getting the creative designed and countless hours getting ad campaigns set up, but are the ads reaching the right people and are they pushing the right message? Understanding what’s performing helps you make informed and data-driven marketing decisions. And the answers lie with the creative.
But today, with the digital system set up the way it is, the vast amount of manual work required to report on creative campaigns and individual creatives could make your head spin. Most of the work is still done manually and requires logging into to each delivery source on a media plan – whether that’s DoubleClick, Facebook, Instagram, AdWords, the DSP, and or/Sizmek – and building, pulling, and exporting reports. Time is spent manually entering data, switching contexts to source information, and matching creative delivery data to complex and varying contract data by hand. The overall absence of accurate data or a structured, guided workflow significantly slows the process down. It’s clear as mud, basically.
Creative performance reporting on Basis handles all that time-consuming work for media analysts and planners, which helps speed up campaign optimization, eliminate mistakes, and free up time for strategic thinking and optimizations. More importantly, in Basis, you’ve got a complete picture of creative campaign data in one system. Once you understand how each creative is performing and which perform best, you can optimize for performance and clearly communicate expectations to clients.
Need some more reasons why the Creative Reporting tool will benefit your media planning – and your campaigns?
Since its release, Basis came complete with a curated directory of more than 9,000 vendors and 11,000 contacts. We built that feature so media buyers could quickly access contact information for properties during the negotiation and RFP process. But we’ve been perfecting the speeds and feeds since then, and we’re excited to announce that we’ve added some features to our property/vendor cards.
Our expanded cards give planners information across all the different channel offerings of a property, including crucial data points that help inform decision-making like:
What’s new to the Property Card?
What’s new to the Vendor Card?
For more information on how to make the most of this new feature, visit our website or email us at [email protected].
We received a lot of questions during our February Centro Institute webinar on private marketplaces. Because we wanted to keep this bite-sized PMP presentation under 45 minutes, we weren’t able to answer all of them, so we’ve enlisted our fearless speaker, Christine Kim, to answer questions on our blog:
Generally speaking, how do CPMs for private marketplaces compare to the open marketplace?
CPMs for PMPs do tend to be higher than the open marketplace. That’s because you’re getting more premium inventory with a PMP, and you already know the floor rate and where you need to start bidding for a chance to win inventory.
In the eyes of a programmatic buyer, will the adoption of ads.txt undermine the value of PMPs relative to the open exchange?
No, because ads.text does not impact how PMPs are bought for a buyer. Publishers will still set aside different types of inventory for PMPs – like first-party deals or special packages for high viewability or access to sections of their site that buyers may not be able to get in the open marketplace.
Today, ads.txt mostly impacts publishers and exchanges that show which inventory is being sold to an authorized re-seller. Why? Because, even though this wasn’t the original intent of PMPs, advertisers often used PMPs to ensure they were buying from an actual publisher. If you think of it in that way, ads.text makes PMPs redundant.
Does Basis have more than just web display inventory?
Yes, Basis has a lot of other inventory other than web display. We have a filter function within Basis where you can search by format – either display advertising or video – and you can search by device types. The device types available are desktop, phone, tablet, and connected TV. You can also filter by inventory type such as desktop web, mobile web, and mobile app.
Why not do a direct buy instead of a PMP buy?
You can do a direct buy if you want! It just depends on the strategy you are looking to implement for your client. We talked a bit about private marketplaces vs. direct buys on our blog earlier this month.
What is the difference between a PMP and an allowed list?
An Allowed list is considered a different tactic than a PMP. An allowed list is when a buyer will identify sites that have historically performed well and use those for either the same campaign or future campaigns.
You can select an allowed list tactic and apply that in the open marketplace. However, with a PMP, that inventory would not be coming from the open marketplace.
You mentioned geographic weather-based targeting. How does that work with PMPs?
Geographic weather trigger targeting is when ads are served based on the weather in the area you are targeting. These type of PMPs are provided by The Weather Company and AccuWeather. Because you cannot predict the weather, it’s often recommended this type of buy is also coupled with another tactic to help drive scale for your campaign.
Are there any additional landing page best practices that would be required with a private marketplace campaign? Do audiences have any special expectations when they are served ads on these channels?
How an ad is served and the experience a user has on the ad’s landing page are independent from one another. Audiences don’t know how ads are bought and wouldn’t be able to tell if an ad came from a PMP buy, so they do not have any special expectations when it comes to ads from PMP buys. So, there are no additional requirements that need to be made on a landing page.
Can you further explain the difference between programmatic guaranteed inventory and PMPs? Any particular preference for which is better or worse?
Sure! That main difference is that programmatic guaranteed offers guaranteed inventory – and PMPs do not. With a programmatic guaranteed buy, buyers agree beforehand that they will spend a certain amount.
With PMPs, you’re still operating in a RTB environment and you still have to bid against other buyers to win the inventory. And if you bid too low, you run the risk of not winning the inventory.
Is it possible to buy only viewable impressions with niche first- and third-party data targeting?
Basis has deals with viewability as high as 90%. However, combining that with first- and third-party data targeting is not recommended, because this will highly limit the scale of your campaign.
In terms of scalability, if I have an audience of 20,000 targets, does a PMP buy make sense?
It would depend on a number of factors, including your campaign geo, budget, flight dates, and creative, to name a few.
These all play a role in determining whether your campaign will be able to scale with a PMP. For example, if your geo is bigger and your flight date is longer, the possibility of that campaign delivering is higher.
For Latin America, do you have PMPs for TV?
We have Connected TV PMPs available for Latin America that were just implemented through Spot X.
For additional info on specific opportunities, Centro capabilities, or questions unanswered, please reach out to your Centro Account Lead.
Learn more about Programmatic Advertising with Centro.
‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the trade pubs and around the office. We ask our in-house experts the tough questions and write up the answers in bite-sized pieces for your reading pleasure.
Last month, we explored header bidding. This month's topic? Connected TV. We brought in Heather Robertson, Centro's Director of Video, to give us the breakdown.
Connected TV is a television that's connected to the internet and facilitates the delivery of streaming video content. Ad placements run on Connected TVs are typically bought and sold more like digital video. We covered Connected TV during our October webinar.
Advanced TV is an umbrella term that encompasses Connected TV, Addressable TV, and Programmatic TV, all of which offer the opportunity to run ads on a TV screen and differ from traditional TV in unique ways. To keep it simple, all three are different from traditional TV technology and/or ad buying and selling methods.
We define Programmatic TV as an automated, data-driven method of planning and buying linear TV advertising. This can include TV spot placements within cable, satellite, and/or broadcast inventory.
Addressable TV is the ability to deliver targeted TV ads on a household-by-household basis via cable, satellite and telco set-top boxes. In theory, different households watching the same TV program could be served entirely different TV spots through the use of dynamic ad insertion.
The difference between these terms is confusing, because you can buy some Connected TV and Addressable TV inventory programmatically, and you could argue that targeting on Connected TV is addressable. Because of overlap with some of these terms, they often end up being used interchangeably, so it's important for media buyers, sellers, and advertisers to talk through definitions and ensure they're speaking the same language.
Yes, it's advised that ads are produced in high definition for connected TV, too.
This depends on the media seller's capabilities. In some cases you can, and in others, you can't. Because this is still a growing space, avoid limiting the potential scale of a Connected TV buy with these types of restrictions, unless there's a necessary reason to do so.
For example, if your ad promotes media or entertainment content that's only available on select Connected TV devices, it would be smart to avoid serving the ad on devices where the content can't be watched.
This also depends on the media seller's capabilities. In many cases, there are opportunities to buy based on app genre, like sports, news, entertainment, health and fitness, etc. In other cases, if you need to be very specific about which Connected TV apps your ad will show up on, it may be best to create a custom PMP or work directly with the app publisher.
This depends on the device type and manufacturer, so it can vary. Unfortunately, there's not a single standard across all device types or manufactures at this time.
According to eMarketer, in 2017, 17.1 million households are cord nevers, but future growth will be somewhat slow. It's expected that number will gradually increase, and about 19.5 million households will be cord nevers by 2021.
This can vary based on ad format, but assuming you're running in-stream video ads, we suggest utilizing VAST tags where possible to track standard digital video metrics like impressions, quartiles, and video completion rate.
Depending on where you'd like to run the interactive pre-roll ad, you'd have to work with Innovid or Brightline, the two primary developers responsible for producing these units for Connected TV placements. After finalizing the creative, you'd work with a digital partner, like Centro, to place and run the ads.
There are plenty of DSPs to choose from in ad tech. But we can speak to ours: DSPs like Basis give you access to video inventory that's both on-demand (VOD) and live. There are multiple video deals available in Basis, including AT&T, DirecTV NOW, and Dish, and video packages that can be inserted into live streams on all of the major TV stations, via Sling and DirecTV.
With this capability, you're able to reach non-traditional viewers streaming on their preferred device choice -- whether that's their phones, tablets, or Connected TVs. Luckily, Basis also comes with a full team of experts who are there every step of the way helping you create these video deals.
Interested in other Centro resources that will help you understand Connected TV? Reach out to [email protected]
Learn more about Connected TV Advertising with Centro.
Nearly 90% of agencies and 81% of marketers plan to expand their programmatic buying capabilities in 2018. Bringing this expertise in-house allows digital media teams to unify their data, teams, and ad buying, giving them a better handle on the complexities and, ultimately, allowing them to take back control.
The unanswered question: Are digital media teams built to handle programmatic tools and technology? Are they equipped with digital knowledge to succeed?
As part of our research with Ad Perceptions, we took an in-depth look at the state of digital media teams including how they’re currently constructed and what needs to change as the digital landscape evolves.
Let’s take a step back …
Programmatic advertising has given the ad industry an incredible amount of capabilities and efficiencies that weren’t possible even ten years ago, such as automated and data-driven purchases of granular audiences at scale, real-time campaign optimization opportunities, and game-changing business insights. Not even a decade ago, for example, a digital media buyer would have to send 10 individual RFPs if they wanted their ads to run on 10 different sites – imagine trying to scale that process.
It sounds simple, but it’s come with a cost.
Programmatic advertising has also led to more complexity, more confusion, more technology, and more platforms than ever before. It has increased cost structures in the form of programmatic teams, departments, trading desks, and companies. The digital space used to consist of limited vendor types, creatives, platforms, one device (desktop), buying methods, cost models, and tracking metrics. Those working in the industry know that’s no longer the case today.
Complexity has exploded. We’re inundated with thousands of vendors, and creative for formats that run the gamut (display, video, audio, social, and more). Running a campaign requires multiple platforms – many of which need their own unique login. This doesn’t include solving problems and piecing together communication and strategy over email, PDFs, and Excel spreadsheets. Not to mention all the different devices, buying methods, and cost types.
Managing all of this has become overwhelming and unbearable. How are teams currently managing digital overload?
Today, agencies and marketers divvy their programmatic buying capabilities between various internal teams and outsourcing to external vendors. The preferred method depends on the business model. Marketer models are more diverse, according to our Ad Perceptions study. A significant portion of marketers surveyed (30%) prefer integrated internal teams. Compare this to 47% of agencies, which are less likely to outsource programmatic completely, and prefer instead to maintain specialized programmatic teams.
The amount of data sources and analytics tools being used on a day-to-day basis certainly doesn’t help. For campaigns, digital professionals are gathering data on search, ad serving, CRMs, social media monitoring, mobile and geo-location, syndicated media measurement, credit cards, and sales data. It’s a lot, and it should come as no surprise that 30% of agencies and 51% of marketers find it unmanageable.
How do we expect marketers and agencies to address this going forward?
Well, programmatic and direct buying aren’t going anywhere. So businesses must identify alternative and innovative solutions to differentiate their offering and remain competitive in the digital market – while also controlling costs.
The biggest shift over the next 12 months? Agencies and marketers plan to rely less on purely outsourcing models. And the majority of respondents indicated they plan to increase integrated programmatic and direct teams. Why outsource digital media buying, the thinking goes, when instead you could equip your own teams and leverage your own expertise and take back control?
Want a more comprehensive look at the driving forces behind programmatic investment in 2018? Download the full report.
Calling all digital nerds: February is private marketplaces month at Centro. And what better way to celebrate than by tuning into a PMP webinar?
We know you’re busy, and that there’s no shortage of client calls on your calendar, digital campaigns to create, and media dollars to put to work. But hear us out: According to eMarketer, private marketplace spending will increase to $7.6 billion in 2018, or 46% of U.S. programmatic spend. That number is only expected to grow – meaning PMPs aren’t just a passing digital fad.
What better time than now to understand what they are, what they aren’t, and how to best leverage in your campaign strategies? You’ve got questions, and we’ve got answers. Give us 45 minutes of your day, and we’ll give you:
WHAT: By Invitation Only: A Primer on PMPs
WHEN: Wednesday, February 21 @ 1:30 EST
WHERE: Register here!
We caught up with our fearless speaker Christine Kim before the webinar and rounded up a guide to PMPs. Happy reading! We’ll see you on February 21.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below!
McKinsey’s perspective on how companies should be thinking about and embracing continued digitization of their industries and businesses. It’s 2018, meaning everybody is a tech company (regardless of company type). The ones who will maintain (or take) the lead are companies that don’t think about it as adding tech or digital, but rather about developing a digital strategy that adds value for their core business and customers.
One of the best (and most well-written) recaps of CES, which has had its most exciting consumer electronic advancements come from not what you can see, but rather what you can experience (think less friction). A favorite consideration from the write up: could “voice” become less of the new interface or operating system, and more like a technology you’ll view as WIFI or HDMI today?
In an age of algorithms, the fact is that branding and creativity matter more now than ever. The best targeting in the world isn’t worth a damn if you don’t have something awesome, provocative, or helpful to say.
AdReaction: The Art of Integration, a new study released by Kantar Millward Brown, examines the global state of multichannel advertising campaigns. The study found only 46% of campaigns tested were considered “integrated campaigns,” or campaigns that presented a central idea across channels, while also creating customized content for each channel. Beyond general connectedness of a campaign that all marketers should strive for, integrated campaigns saw their campaign effectiveness increased by 57%.
According to a recent Salesforce report, advertisers are all about that data and, in fact, looking to ramp up their usage of first, second, and third-party data, as they look to segment, target, and drive performance in their media campaigns. 91% of advertisers surveyed have or plan to adopt a DMP in the next year, with 55% of advertisers using DMPs as their primary technology for measuring online ad effectiveness.
The Association of National Advertisers released a study that found the number of marketers who were expanding in-house programmatic media buying capabilities has more than doubled from their 2016 study, rising to 35%.
People-based measurement (PBM) is defined as the use of de-duplicated, cross-channel person level data to measure the impact of marketing, and it can help a marketer enormously when it comes to making connections between customers and campaigns.
Similar to the phased adoption of MRC’s viewable ad impression measurement, this new standard offers industry best practices for collecting and processing data used in estimating audience characteristics at the impression level. You should expect it to evolve and take some time before it’s widely accepted.
The number of influencer posts on Instagram nearly doubled to more than 1.5 million posts globally between 2016 and 2017. Interestingly, this study only measured posts with #ad or #sponsored hashtags, and given this NY Times report on fake followers, 2018 may be the year we redefine what an influencer really is.
Global OTT revenues are projected to hit $64.8 billion by 2021. This has been driven by the fact that Connected TV advertising has seen substantial increases in inventory availability and gotten more sophisticated in targeting tactics. Unfortunately, managing frequency across video providers continues to be a work in progress and will not be fixed until all the players in the space start working better together.
Launched by the IAB last May, ads.txt is intended as a way to help buyers avoid spoofed domains and arbitraged inventory, by listing the companies allowed to sell a particular publisher’s inventory. While tens of thousands of sites now use ads.txt, only 57% of the top 1,000 sites that sell programmatic ads have adopted the practice … though with recent support of the Trustworthy Accountability Group, this number is expected to continue to increase.
Advertising is big business, but will the valuations of companies that rely on ad dollars keep up with the projected growth of advertising and prove the naysayers wrong?
February's DIAL is also available as a PDF. Download it here!
Ask a Basis Expert is a blog series from Basis where we break down the complicated tools, tech, and trends you’ve been hearing about in the trade pubs and around the office. We reach out to some of our in-house experts to ask the tough questions and turn them into bite-sized Q&As for your reading pleasure. The last time you heard from us, we explored Connected TV. This month’s topic: Private marketplaces (PMPs). We talked to Christine Kim, Basis' VP of Client Learning & Enablement, for the breakdown.
Private marketplaces (PMPs) are customized, invitation-only RTB marketplaces where premium publishers make their inventory and audiences available to a select group of buyers. Usually, a negotiation takes place between the buyer and seller to create and agree on a private deal.
This is different from an open marketplace, which is unreserved inventory with no or low rates – which allows a larger pool of users to access inventory.
During this process, a Deal ID is provided by the publisher and given to the buyer – and it can be used to set up their PMP in a DSP. Deal IDs act as a key to the private marketplace. When a deal ID is negotiated, both parties are agreeing on two things: Approved access and a set of buying parameters like floor price and inventory type.
While private marketplace transactions are still subject to an auction, the competition is limited to buyers who have been invited to partake in the auction.
Preferred deals are a specific type of private marketplace that use fixed rates and include prioritization in the ad server (first-look). We’ve got a great analogy on our blog that might help clear this up even more.
Private marketplaces and private exchanges can frequently be confused – likely because they both have the word “private” in them – but they’re two different concepts. We actually have another great analogy for this, too. Check it out!
Using a PMP is a strategic decision. Sometimes it will make sense to add a PMP, and other times it won’t. That being said, here are a few reasons:
1. You’ve already run a campaign and know which sites perform the best, so you can try expanding into your same target and test a PMP.
2. You have high-impact units or video where inventory is not as available in the open marketplace
3. The goal of the campaign is viewability
4. The advertiser is blocked in the open marketplace (like pharma or gambling)
5. You or the advertiser need to know where their ads are running at all times
6. There is a specific package you need from a publisher
The use cases for a direct buy vs. a PMP are very different. If you’re looking for a guaranteed buy or want 100% share of voice on the homepage, go with direct buy. Instances where you’d go with a PMP buy would be similar to the list above. Another reason to go with a PMP instead of programmatic direct? You're not looking for guaranteed inventory, but something slightly better than what's available on the open marketplace.
It’s important to first understand the history of PMPs before we explore the reasons behind their growth. After the digital industry embraced automated buying and RTB, it became apparent that programmatic was not without its faults. Advertisers found themselves worried about things like brand safety, viewability, inventory quality, data capabilities, and transparency. In order to alleviate those concerns, publishers began to offer premium inventory and page placements, high-impact ad units, and the usage of first-party data through PMPs.
The open marketplace and programmatic advertising has gotten a lot of bad press lately. Having more control over inventory and being in brand-safe environments has become increasingly important, and advertisers are responding by starting to shift to PMPs with even more frequency. In fact, according to Digiday, ESPN is reportedly spending 95% of their programmatic buys through PMPs.
Blocklists protect against purchasing specific domains, but oftentimes the point of running on a PMP is that you typically already know where your ad is running and don’t need to protect against that. So, while you don’t necessarily need to use a blocklist, it’s also true that buying premium content does not always mean protection against the unique and specific brand safety concerns of each advertiser.
If you need to use a large block list with your deal, consider looking for a different deal or creating your own. But if you’re only looking to avoid a few domains, then layering in a small blocklist is OK. Brand safety contextual segments can be considered as well.
Today, the most common form of digital media buying is a hybrid of programmatic and direct. PMPs have the potential to bridge that gap by taking the best of both worlds and giving advertisers and buyers what they want and need from a buy.
We can expect to see continued growth in PMPs – especially as technology makes it easier to implement them. According to the AMA, there’s been more growth in particular with Connected TV PMPs and mobile PMPs in the last six quarters.
Of course, header bidding has the potential to change all this – but we’ll have to stay tuned.
Reach out to info@basis.com for more resources that will help you understand private marketplaces.
According to a notable Digiday State of the Industry survey, 45% of agency employees said the most challenging aspect of their current job is the number of resources and tools they utilize. In that same survey, 25% of respondents said they are switching between software tools and platforms 21 times or more per day.
We recently partnered with Ad Perceptions to survey digital media professionals in ad tech, and the message was loud and clear: the tools we're using at our digital day jobs have become unmanageable.
On average, advertisers work with 4-5 programmatic vendors across the different ad tech categories. Among business management tools, advertisers regularly employ multiple business and campaign management tools.
Looks like the ad tech industry has a bit of a workflow problem.
We’re constantly seeking and using technology in our personal lives that allow us to be more productive and efficient. It would seem like common sense to take the same approach in our professional lives. So, why does the adoption of centralized technology at work seem so impossible?
The entire digital media industry is built on the promise of technology doing more, reaching more customers and being more effective – but the tools and systems we’re using are outdated, disconnected, and inefficient, and we can’t keep up.
With so many apps, platforms and screens being used to execute a single digital campaign, there are enormous reverberating effects, and the cost adds up quickly.
The lack of centralized operations in digital media workflow manifests itself in a number of detrimental ways:
And the more spread out the agency is, the more exacerbated the problem becomes. With teams in multiple cities and offices, it becomes a challenge to make sure everyone is on the same page.
Many agencies have attempted to combat this by throwing more people at the problem. With team members in ‘task mode’ all day, you’re certainly looking at additional overhead, but are you looking at additional profitability? How about efficiency or efficacy? Additional FTEs, like media directors, planners, buyers, and more, are all spending the majority of their days switching back and forth between Excel, Google docs, Outlook, and more for campaign set-up, negotiating rates, and campaign execution.
The end result: You can’t get ahead while you’re ‘getting your house in order.’ So, how do we fix this?
Basis. Software that automates your digital media – all with a single sign-on, with every team, task, and transaction in one powerful platform:
With Basis, your digital media teams are using one tool – all the while cutting their screen-switching by 45% and boosting productivity by 32% — and spending more time meeting client demand. Every step necessary to run an informed, successful and powerful digital media business is available in one centralized platform.
Bottom line: It’s time to focus on your bottom line. With Basis, it’s never been easier to do.
To learn more about Basis or request a demo, visit our website or email [email protected].