Winning Big in Costa Rica: Agency Holding Co. Elevates DOOH Execution with Basis

The Challenge

The local branch of a marketing & advertising agency holding company based in San José, Costa Rica wanted to compare Basis’ campaign efficiency—specifically with time and cost savings—against working with separate media owners.

To do so, they used Basis to boost brand awareness and visibility for two leading client brands in the beverage industry to their target consumers.

The Solution: Basis

Basis implemented a strategic, data-driven digital out-of-home (DOOH) campaign that included:

• A strategic virtual roadmap
• Precise activation with private marketplaces (PMPs)
• Centralized execution across media vendors

The Transformation

Basis delivered a data-driven DOOH campaign in Costa Rica that simplified execution, reached 665k users, and proved the platform’s power to reduce costs and maximize efficiency.

The results:

• 665k+ unique users reached
• 515k impressions
• 1 minute and 24 seconds average view duration
• 1.29 users reached per impression, driving broad impact and visibility

Why It Worked

Strategic Virtual Roadmap

Basis designed a journey roadmap of high-traffic zones and pinpointed 13 key screens that aligned with target audience’s mobility patterns, maximizing reach with the right audience at the right time.

Precise Activation with PMPs

Basis used three distinct private marketplace deals for precise targeting and scheduling across a combination of indoor and outdoor screens. 

Centralized Execution Across Media Vendors

Basis enabled seamless coordination and exact time scheduling across multiple vendors, reducing complexity and boosting efficiency.

Integrated Post-Campaign Reporting

Paired with a measurement provider, Basis provided a detailed report that covered campaign performance metrics and qualitative audience data like consumer demographics and device type.