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By connecting media performance to business outcomes, Basis helped Noodles & Company navigate market uncertainty by growing traffic and revenue.
Noodles & Company is a fast-casual restaurant brand serving globally inspired noodle dishes, pasta, and comfort-food favorites through both in-restaurant and digital ordering channels. The brand's media metrics looked strong, but the quick-service restaurant (QSR) industry was experiencing widespread traffic declines, clouding the visibility needed to understand the impact of marketing spend.
The team needed a clearer way to connect media investment to business outcomes and answer stakeholder questions about the value of every marketing dollar.
Noodles & Company partnered with Basis to better connect media investments to business outcomes, drive comp traffic growth, and make more confident media investment decisions in a challenging industry.
Basis used industry benchmark data to show that traffic declines were affecting the QSR industry, helping stakeholders evaluate performance in the right context.
The Basis team partnered with Noodles & Company to rebuild the client’s reporting approach into a single view of performance that provided a coherent, multilayered story.
Building a Unified Performance Framework: Basis unified media activation, customer data, foot traffic intelligence from Placer.ai and Cuebiq, measurement, and marketing mix modeling (MMM) insights into one clear, connected view that informed strategic business decisions.
Strategic Shifts Backed by Data: With greater visibility into performance, Basis invested spend on markets where comp traffic had the highest revenue potential, instead of equal budget distribution across all markets.
From Reporting to Partnership: Reporting reviews became strategic planning sessions, where Basis applied MMM insights and Placer.ai data to budget decisions and market performance evaluation, giving Noodles & Company a clearer read on what was working.
Basis provided Noodles & Company with digital media activation services and technology that delivered clearer storytelling through better data integration.
The results: