How an Agency Client Drove 800+ Site Visits with SmartBid with CPC under $6

The Challenge

A full-service marketing and advertising agency was working with their client, a leading salsa brand, to convert audiences into site visitors across four key markets (California, Florida, New York, and Texas) while maintaining a max cost-per-click (CPC) target of $6.50.

The Solution

Basis worked closely with the agency client to establish SmartBid’s use as an effective AI-powered optimization tool across their clients’ campaigns.  

During setup, the client encountered challenges passing conversion pixels to their client for its Google Tag Manager instance. Basis quickly mobilized additional hands-on support beyond the customer success team, engaging the Tech Services team to troubleshoot and resolve the external issue with a quick turnaround time. 

The Transformation 

The client overcame technical hurdles with minimal delay and effectively delivered cost-efficient conversions at scale with SmartBid’s enablement. 

The results: 

• $5.93 average CPC, surpassing client’s set KPI of $6.50 CPC 
• 820+ site visits 
• 0.09% click-through-rate (CTR) 

Why It Worked

Smarter Campaign Pacing with AI 

By enabling SmartBid from the start, the client maintained steady campaign pacing, staying below their client’s target CPC, while driving website traffic via display and native ads across all devices. 

Precision Audience Targeting 

The agency client leveraged Basis' audience targeting tools to effectively reach the right consumers, driving strong CPCs and site visits. 

Flexibility and Transparency at the Core 

With Basis’ flexible working models, the client streamlined their programmatic execution in one platform, including consolidating a third-party point-solution for reporting needs. 

Raving Fans Support 

Basis enabled the client to deliver high‑quality work with hands-on support, campaign troubleshooting, and GTM activation, quickly mobilizing extra resources to resolve external issues with fast turnaround.