Basis + Protected by Mediaocean Cut Brand Protection Costs by 94%

The Challenge

Meadows at Mystic Lake is an award-winning public golf course that offers a unique, challenging, and scenic golf experience. They are a full-service golfing destination enhanced by nearby food and entertainment venues.

Mid-flight, Meadows at Mystic Lake’s CTV campaign was delivering at just 17.4% of target. With budget on the line and the flight window closing, the team needed a fast answer.

The issue: Brand protection costs were consuming campaign budget at $1.60 CPM, restricting delivery and preventing the campaign from serving at full capacity across tactics.

The Solution

Using Basis, the team switched to Protected by Mediaocean. Brand protection costs dropped from $1.60 to $0.10 CPM, a 94% reduction, and the impact on delivery was immediate.

Within one week, the campaign reversed its course. It went from 17.4% pacing to ahead of target, serving across all tactics at full spend.

To manage the recovery, the team added budget across tactics, then pulled daily budgets back once full delivery was confirmed, staying on target without overspending.

During the same period, the team activated a new content targeting tactic through Basis, delivering an $18.94 CPM—the lowest of the campaign.

The Results

• $0.10: Brand Protection CPM (down 94%, from $1.60)
• $22.54: Average CPM (down 11%, from $25.32)
• $18.94: Lowest CPM achieved via Basis content targeting
• Ahead of target campaign pacing, from initial pacing of 17.4%, in just seven days
• 100%: Delivery confirmed across all tactics

Customer Testimonial

“When we identified brand protection as the issue, we made the switch to Protected by Mediaocean and didn’t look back. The campaign recovered faster than expected, and we talked away with a new brand protection set we can use across all campaigns.” - Senior Integrated Media Specialist