Sep 22 2020

IAB Tech Lab Honors Centro’s Ian Trider with 2020 Service Excellence Award

Trider Recognized for Contributions to the Programmatic Supply Chain Working Group

Chicago – Sept. 22, 2020 – Centro (, a global provider of advertising technology, announced today that Ian Trider, VP of RTB platform operations, has received an IAB Tech Lab Service Excellence award. The IAB Technology Laboratory (Tech Lab) Service Excellence Awards recognize the important contributions of members of IAB Tech Lab’s commit groups, working groups, and task forces. Ian Trider is recognized for his work in the Programmatic Supply Chain working group. He is also a key contributor to the group’s ads.txt (Authorized Digital Sellers), app-ads.txt, sellers.json, and SupplyChain object specifications that provide transparency in the ad tech ecosystem.

The IAB Tech Lab is a non-profit consortium that develops technical standards, software, and services to drive the growth of an effective and sustainable global digital media ecosystem that benefits consumers. The Tech Lab is a sister organization to the Interactive Advertising Bureau (IAB), the national trade organization for the digital media and marketing industries. Together, their Sales and Service Excellence Awards honor outstanding digital marketers in a variety of categories; sales excellence, service excellence, and educational excellence. Now a two-time recipient, Trider was also given this award in 2016 for his work developing features for the OpenRTB 2.4 protocol. Trider and other winners were recognized at the Tech Lab REB00T 2020 Summit.

“Members like Ian Trider and other Service Award recipients go above and beyond to help IAB Tech Lab develop standards that fuel growth and sustain the digital industry,” said Dennis Buchheim, President, IAB Tech Lab. “We truly appreciate their guidance and contributions in the evolution of our supply chain, and in supporting new technologies, and new media channels.”

Ian Trider directs operations for the programmatic advertising component of Centro’s Basis, the industry’s most comprehensive, automated, and intelligent digital media platform. He works with Centro’s supply and data partners to curate for ad quality, inventory quality and security. Trider is an industry resource whose commentary and opinions have been published in Advertising Age, AdExchanger, The Drum, and Digiday.

“I salute the esteemed leaders the IAB Tech Lab is honoring for their commitment to advance, grow and improve the industry for the benefit of our community’s livelihood,” said Ian Trider, Centro. “Collectively, our efforts with the IAB Tech Lab channels and focuses resources on advertising technology’s biggest challenges and opportunities.”

The IAB Tech Lab is comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies focusing on improving the digital advertising supply chain, measurement, and consumer experiences, while promoting responsible use of data. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, and VAST video specification.

About Centro

Centro ( is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.


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Anthony Loredo


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