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Major Latin American Agencies Choose Basis by Centro for Programmatic Advertising and Automation
Chicago – September 23, 2019 – Centro (centro.net), a global provider of advertising technology, announced continued growth in Latin America with the addition of Manuel Ramos Bernard as country manager in Mexico. He reports to Centro’s VP of international, Felipe Velasquez, who is based in Toronto, Canada.
The appointment follows cross-continental adoption of Basis by Centro, the industry’s most comprehensive, automated, and intelligent digital media platform. Basis is the only software solution consolidating digital operations across programmatic, direct, search, and social campaigns. To learn more about Basis, visit: www2.centro.net/basis.
“Centro is experiencing profound sales growth in Latin America because agencies recognize the unique approach of our technology in automating all major aspects and processes of digital media organizations,” said Tyler Kelly, president of Centro. “Manuel Ramos Bernard brings an incredible depth of knowledge about digital user behaviors and the requirements of brands and marketers in Latin America.”
Ramos Bernard is based in Mexico City, where he focuses on expanding both Basis adoption and his sales team, while ensuring the success of an already sizable customer base in the region. He joins from Logan, Latin America’s leading mobile marketing company, where he played multiple roles including media buyer director, regional and Mexico sales director, and product and innovation director. Centro is gaining momentum in the region, recently announcing Publicis Media as a customer in Argentina, Chile, Mexico, Panama and more. Over the past three years, Centro’s international revenue has a 43% compound annual growth rate.
“Centro has planted solid roots in Latin America. We have an enormous opportunity as more and more people are accessing digital media content, which is generating ad spend for display, mobile and video,” said Ramos Bernard. “Basis is gaining traction because agencies want world-class programmatic advertising technology that weaves tightly with reporting and business intelligence for all major channels.”
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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