Basis Platform for Media Automation Identifies Geographic Locations that Have People Who Fit Various Customer Segments and Then Reaches Them ...
Chicago – July 26, 2017 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced the promotion of Matt Miller to EVP of finance to oversee the company’s financial, real estate, IT, and legal operations. Matt has been at Centro for five years, during which he played major roles ushering two corporate acquisitions, a $30 million Series B round and office expansions in six cities throughout North America. Centro also promoted April Weeks to SVP of media services and operations. She now oversees 300 team members nationally in Centro’s managed services group that encompasses digital buying disciplines on all media channels and digital devices. Last year, this team stewarded $400+ million in digital media spend for clients.
“We established Centro as one of the most trusted partners in digital media because of our commitment to innovation, service, quality and fiscal responsibility. Driving their teams to fulfill these obligations fall on April Weeks and Matt Miller, who in the past few years have led their teams by example. These principles propelled Centro’s growth and allowed us to create technology that will serve as the nucleus for future generations of digital media businesses,” said Scott Neslund, COO of Centro.
April Weeks is assuming the role of leading Centro’s managed services team from Scott Neslund, who was elevated to chief operating officer at Centro. Prior to her new role, April Weeks had been at Centro since 2013 to serve as the regional VP for the managed services organization in the South. During her span in that role, regional revenue doubled, driven by expanded capabilities in programmatic advertising, mobile, paid search and paid social. Overall, the Centro managed services team now provides one of the industry’s most robust, holistic solutions combining advertising technology, expertise, and activation on all digital channels and devices.
Matt Miller has been a key architect in molding Centro as one of the most capital efficient companies in the advertising technology industry. Prior to Centro, Matt spent several years in investment banking with Duff & Phelps and BMO Capital Markets, focusing on mergers and acquisitions advisory and debt and equity financing for mid-sized growth companies. Matt holds an MBA from Northwestern University’s Kellogg School of Management and a BS in Finance from the University of Illinois at Urbana-Champaign. He is also a certified public accountant.
Centro’s technology brings a unique approach to programmatic advertising by unifying it with current media-buying operations persisting among agencies for two decades. Centro’s SaaS offering, Basis, helps agencies and brands improve campaign and business performance by unifying people and processes in one system for all digital media transaction methods. Through this technology, ad-buying on publisher-direct, private marketplaces and open ad exchanges inform each other to determine the best use of media investments. Unified media-buying eliminates operational silos and reduces the time media professionals spend working on multiple, disconnected systems.
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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