Basis Platform for Media Automation Identifies Geographic Locations that Have People Who Fit Various Customer Segments and Then Reaches Them ...
Chicago – July 18, 2018 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced the promotion of Matt Miller to chief financial officer (CFO). Matt will continue to strengthen the organization’s financial foundation as the company accelerates the digital media industry’s adoption of Basis, its advertising software for planning, buying and analyzing real-time bidding (RTB), direct, search and social campaigns. Basis is the only platform that converges all of these elements into one business ecosystem.
Matt has held a steady leadership role within Centro’s finance team for the past six years, helping construct Centro into one of the most capital efficient, scaled companies in advertising technology. In the three year span since helping steward Centro’s $30 million Series B financing round in 2015, the company’s technology has managed nearly $1.5 billion total in digital media buying through its technology. He also played major roles in two strategic acquisitions and office expansions in six cities throughout North America. Previous to his ascension to CFO, he was Centro’s EVP of finance, overseeing financial, real estate, IT, and legal operations.
“Centro’s acceleration in the past few years has been sustained by a healthy and solid financial base that empowers our business groups to focus on what they do best. Matt has been the captain of the team that enables our organization to run efficiently with speed,” said Shawn Riegsecker, CEO of Centro. “Matt’s effort, leadership and results have played a key role in propelling Centro’s growth, where we are now poised to permeate the market with foundational technology for digital media leaders.”
Matt joined Centro in 2012 to build its Financial Planning & Analysis (FP&A) team. Prior to Centro, Matt spent several years in investment banking with Duff & Phelps and BMO Capital Markets, focusing on mergers and acquisitions advisory and debt and equity financing for mid-sized growth companies. Matt holds an MBA from Northwestern University’s Kellogg School of Management and a BS in finance from the University of Illinois at Urbana-Champaign. He is also a certified public accountant.
Centro is developing one of the most sophisticated media automation and intelligence platform in advertising technology. Basis, a SaaS solution, is designed to boost media, team and business performance by enabling advertisers to plan, buy and analyze all major parts of campaigns in a single platform.
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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