Basis Platform for Media Automation Identifies Geographic Locations that Have People Who Fit Various Customer Segments and Then Reaches Them ...
New Executives Bring Decades of Experience to Help Centro Drive Technology Development, Vision and Market Adoption of its Basis Enterprise Automation Platform for Marketers
Chicago – September 14, 2021 -- Centro (https://www.centro.net), a global provider of enterprise automation technology, today announced the addition of Toby McKenna as SVP of client development and Lee Chow as VP of product strategy. Both McKenna and Chow are joining a senior leadership team focused on driving automation for marketers through the company’s Basis platform. Basis is the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns.
Toby McKenna is leading Centro’s East region sales team in the U.S. McKenna was previously chief revenue officer at D2C marketing platform AdWallet. She has also served as SVP of global advertising at Bazaarvoice, overseeing the division’s business and revenue growth. Prior to Bazaarvoice, McKenna was EVP and GM for fan engagement platform Answers.com. With nearly two decades of experience leading digital sales and marketing teams at top tier brands such as The New York Times, Priceline, American Express and Yahoo, McKenna's industry expertise spans across media, mobile, and e-commerce.
Lee Chow is overseeing Centro’s product strategy, focused on long-term opportunities and expansion of its technology solution across diverse customer groups. She brings a wide range of experience from video and telecom industries. Lee has served as CMO for the video business unit of global telecom company Huawei. She also spent a significant part of her career in product management and strategy at AT&T with a focus on video. Her three-decade product and engineering career encompassed numerous roles for prominent technology organizations such as Tellabs, 3Com, Motorola and more.
“To fulfill Centro’s vision for media automation in marketing, we continually look to strengthen our team with diverse experiences in product development, software engineering, sales and services,” said Tyler Kelly, president, Centro. “The addition of Toby McKenna and Lee Chow ensures that Centro has the leadership, knowledge and vision to solve marketers’ challenges today and in the future.”
Basis delivers robust, integrated media tools designed for usability and ease of adoption for media professionals at any level in agencies and brands. Customers use it to drive business outcomes by unifying digital operations, integrating otherwise disconnected processes, systems and point solutions to create a seamless workflow and centralized system of record for the marketing enterprise. Learn more here: https://www.centro.net/solutions/basis.
“Advertising complexity continues to increase in our industry. Centro’s unique development approach to Basis brings together disconnected parts of the media workflow process for marketers -- empowering professionals to manage them holistically. Basis is a platform for brands and agencies to run their entire businesses on top of,” said Toby McKenna.
“Automation has been the core tenet of Centro’s product strategy around Basis. Our responsibility is to bolster the tools and technology that customers need today, and envision more possibilities for our industry – anticipating where automation fits and devising how it can be applied,” said Lee Chow.
To continue development and market adoption of Basis, Centro is continuing to recruit across various skillsets and regions. The company has more than 80 open positions in software engineering, product, services, sales, marketing, operations and more. Learn more at: https://www.centro.net/company/careers.
Centro (https://www.centro.net) is a provider of ERP and automation software for digital advertising teams and organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It streamlines business operations and optimizes advertising performance by enabling marketers to plan, buy and analyze real-time bidding (RTB), direct, advanced TV, search and social campaigns in a single platform. Headquartered in Chicago with offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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