Feb 01 2024

Basis Technologies Bolsters Executive Leadership Team

Company Poised for Expansion Following Record-Breaking Year of Ad Spend Activated in its Programmatic Advertising and Media Automation Platform

Chicago, February 1, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation software, announced today the promotions of Emily Barron, April Weeks, Joanna Vahlsing, Grace Briscoe and Michael Olson to executive leadership positions. These changes reflect the company’s momentum as it continues to reach achievements in revenue.

Emily Barron, now the chief people officer at Basis Technologies, oversees all aspects of human resources, which includes driving programs that contribute towards the company's award-winning workplace. Basis Technologies has received recognition from Fortune, Crain's Chicago Business and Ad Age, which named the company the Best Place to Work in 2024. Emily has been effectively leading the HR function across the company, supporting the business goals and the needs of its 900+ global employees since 2016. Emily joined Basis Technologies in 2004 as its second employee. Prior to her current role, she led media activation for national brands for 11 years.

April Weeks, now chief investment and media officer, leads 350 media professionals to steward $1B yearly in media spend on behalf of Basis’ managed services division. Her teams partner with clients to solve business challenges through holistic solutions combining advertising technology, subject matter expertise, and activation proficiency. With over 25 years of experience partnering with Fortune 500 and 1000 brands, April is a change-management leader who has led Basis’ convergence of specialized capabilities, expertise, and knowledge into one integrated team. Having been cited in Adweek, eMarketer, and MediaPost, April delivers expertise built from her time serving clients at IPG and Omnicom agencies.

Joanna Vahlsing is now chief information officer, overseeing program management, information technology, business systems operations, and data privacy and security, as well as inclusion, diversity, equity, and accessibility. With over 24 years of experience in the technology industry, Joanna leads teams that enable vital business operations, such as compliance with industry standards such as SOC 2. Prior to joining the company, she was director of digital portfolio management at Weight Watchers International. She has also managed federal and state accountability programs for the State of Georgia.

Grace Briscoe, promoted to EVP of client development, leads Basis Technologies teams for brand development and candidates and causes. With more than 15 years of leadership experience at the company, Grace has guided marketing strategies for Fortune 500 brands and multiple U.S. presidential and congressional campaigns. Her expertise has been cited in The Wall Street Journal, The Economist, The New York Times, Axios, USA Today and more.

Michael Olson, promoted to EVP of client development, leads Basis Technologies teams for agency development and partner solutions. He focuses on delivering business outcomes for organizations through Basis’ technology and best-in-class media services. In his 15 years leading teams at the company, Michael has been driving its sales, sales enablement, and go-to-market efforts. He is credited for expanding the company’s western U.S. presence.

“Basis Technologies’ strong foundation of product innovation and client service is built on the experience of our team that know what brands and agencies need because they’ve spent numerous years walking side-by-side with customers to help them grow,” said Tyler Kelly, president, Basis Technologies. “As Basis Technologies looks forward to a promising 2024 where we expect to continue driving automation in the media ecosystem, our leadership team is locked in to deliver innovations that hurdle the most significant challenges in our industry.”

Basis Technologies’ platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis capabilities include ad buying via programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.

About Basis Technologies 

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com

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Anthony Loredo



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