Company Poised for Expansion Following Record-Breaking Year of Ad Spend Activated in its Programmatic Advertising and Media Automation Platform Chicago, ...
Media Automation Software Company Offers Services and Training That Has Been Recognized for Two Consecutive Years in Category for Best Account Support by a Technology Company
Chicago — September 21, 2022 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced it has been named a finalist for the AdExchanger Awards. The AdExchanger Awards (https://www.adexchanger.com/go/awards-2022) program celebrates excellence in digital marketing and advertising. For two consecutive years, it has nominated Basis Technologies for the category for Best Account Support by a Technology Company. The Basis platform is a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance.
Amid national economic challenges in staffing, operations and customer demand, marketers want strong partners that can drive results from advertising efforts. Over the past year, Basis Technologies has helped boost results, performance and business outcomes for brands and agencies through digital advertising. Its managed activation services provide customers with a team of digital experts that solve business challenges and drive revenue outcomes.
“Basis Technologies is immensely grateful for AdExchanger’s multi-year recognition of our team. We are honored to be part of the organizations and individuals chosen as finalists for the robust, innovative solutions we offer across the digital media ecosystem,” said April Weeks, EVP of media services and operations, Basis Technologies. “Whether customers are staffing up new clients, adding to their offering, or needing comprehensive digital media strategy and buying, Basis Technologies is ready to step up to turn advertising success into business results.”
AdExchanger will announce winners at the AdExchanger Awards Gala on October 17, 2022, in New York during its Programmatic I/O conference. AdExchanger has previously recognized Basis Technologies for multiple honors. Basis Technologies was the AdExchanger Award 2021 winner for Best Educational Program or Tool and a finalist for the category in 2020. The company was also named a 2020 and 2021 AdExchanger Programmatic Power Player.
Basis Technologies offers flexible services that streamline and automate digital media for agencies and brands. Its team of strategists, ad operations team, performance analysts, and search and social specialists plan, execute, optimize, analyze and reconcile across all major digital channels: Search, Social, Guaranteed Direct and Programmatic. Its solutions encompass display, connected TV, native, rich media, audio and DooH.
Basis Technologies combines high touch services with expertise in omnichannel digital media operations -- from front end planning to activation to back office management. While most digital media solutions providers offer only point solutions or services, Basis Technologies blends technology and services across all digital channels.
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as “Centro,” is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space. Our award-winning publication facilitates the exchange of ideas between all members of the ecosystem, including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger attracts more than 155,000 average monthly unique visitors, and our editorial newsletters land in more than 53,000 subscribers’ inboxes. We produce Industry Preview, which provides an exclusive look at the year ahead in digital marketing and technology, as well as the leading conferences in programmatic media, Programmatic I/O Las Vegas and Programmatic I/O New York. To learn more and to subscribe, go to https://www.adexchanger.com.
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