A Fortune 500 company partnered with Basis to optimize its recruitment marketing, resulting in 71% more qualified applicants and an 11% reduction in hiring time.
OVERVIEW
A telecom company struggled to scale recruitment amid a competitive labor market. With a small team and limited budget, they faced challenges in tracking performance, filling high-demand roles quickly, and gaining insights from fragmented data. Their goal: A data-driven strategy to streamline hiring, reduce time-to-fill, and improve applicant quality.
SOLUTION
Acting as an extension of the company’s team, Basis implemented a closed-loop analytics solution that transformed the recruitment marketing strategy. This approach delivered:
• Seamless Data Integration: Unified insights from job boards, social platforms, and Google Analytics for a comprehensive performance overview.
• Advanced Predictive Analytics: Regression modeling revealed the true impact of both paid and organic efforts on applicant behavior.
• Real-Time Performance Visibility: A custom dashboard with real-time key metrics, including cost per application, creative effectiveness, and channel influence.
The client gained unparalleled efficiency, transparency, and strategic control by aligning paid and organic efforts, optimizing media spend, and shifting to performance-based partnerships.
THE APPROACH
• Data Integration & Measurement Framework
• Programmatic Innovation & Real-Time Insights
• Deep Collaboration & Flexibility
BUSINESS RESULTS
11% Reduction in Time-to-Fill
71% of All Quality Applicants Influenced by Paid Media
100% YoY Increase In Website Traffic
100+ Hours Saved in Monthly Reporting
$263 Cost Per Qualified Applicant (Outperformed $300 Benchmark by 13%)
