Landmark ad spend is projected for the 2024 election cycle. Here are the key trends political advertisers can use to make the most of it.
Direct LiveRamp integration so you can upload, match, and activate in minutes—not days.
Forecast, target, and report by State Legislative or Congressional District, State, DMA, ZIP or Hyperlocal.
Integrations with every major voter data provider, including L2, TargetSmart, i360, Tunnl, Aristotle, and more.
Built-in campaign feature to adhere to the Digital Advertising Alliance’s (DAA) Political Ad Icon.
Access to video, CTV, audio, display, native, DOOH inventory.
Curated library of 2,400+ private marketplace deals, pre-negotiated for political.
Leverage set top box and ACR data partnerships to maximize incremental reach.
Reach 93% of US smart TV households with Basis’ premium TV inventory.
For over a decade, we have staffed a dedicated Candidates & Causes team and invested in technical capabilities for political.
From fully self-serve to fully managed execution, get customized support to meet your specific needs.
Our specialized “on call” team is at the ready for rapid ad creative reviews and approval for political clients.
The industry’s best customer service, designed to drive success for you and your campaigns.
Does your digital video strategy reach audiences where they view video? Learn the ins and outs of political CTV advertising with this guide.
Explore how political marketers can can make the most of the digital out-of-home advertising opportunity in this comprehensive guide.
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