Case Study: Transforming Agency Operations at Crowley Webb

The Agency

Crowley Webb, a full-service advertising agency based in New York, provides its industry-spanning array of clients a comprehensive suite of services. The agency services organizations from a diverse array of industries—including healthcare, financial services, consumer products, and more— and prides itself on its data-driven approach, collaborative spirit, and unwavering commitment to generating measurable results that help brands thrive.

The Challenge

Facing increased competition, Crowley Webb sought an adtech partner to help them grow more efficient—and more profitable—in the fast-paced digital landscape.

The Results

Crowley Webb adopted Basis to run its digital campaigns across industries—unifying teams, systems, and data in one platform.

Since partnering with Basis, Crowley Webb has been able to:

Consolidate its ad tech stack to improve operational efficiency.
Increase cross-channel campaign performance.
Improve client relationships while positioning their agency as innovative and progressive to win new business.

The Basis Difference

Strategic Operational
Efficiency

Crowley Webb leverages Basis’ advanced advertising solutions for ongoing access to industry advancements and expanding agency capabilities across channels. Basis’ integrated features empower Crowley Webb to operate with superior efficiency, automating tasks such as budget adjustments, transaction accuracy, and billing processes while freeing up significant time for strategic initiatives.

Innovation &
Client Success

With Basis, Crowley Webb excels in client success with innovative media strategies driven by automation and AI insights. This approach enhances client retention and acquisition, solidifying their industry leadership and competitive edge.

Dedicated
Support

Basis provides Crowley Webb (and all clients) with tailored implementation training and ongoing education, supporting high productivity and seamless continuity while enabling the team to focus on strategic priorities rather than manual tasks.

"Having everything in one platform simplifies our process and offers many options. Over our decade-long partnership, we appreciate Basis for its centralized data integration, robust billing, reporting features, valuable training and networking opportunities."

- Jessica Carroll

VP, Media Director
Crowley Webb

A Word from
Crowley Webb

"Having everything in one platform simplifies our process and offers many options. Over our decade-long partnership, we appreciate Basis for its centralized data integration, robust billing, reporting features, valuable training and networking opportunities.”
“What sets [Basis] apart is their centralized data system, seamlessly integrating with our platforms—a rarity in this field.”
“Thanks to the numerous integrations, our campaign workflow is seamless, covering everything from planning to billing…saving us a ton of time.”
“Basis simplifies the entire process of spotting issues or recognizing standout performance. Its simplicity streamlines everything for smoother management overall.”

Unlocking Success

Crowley Webb relies on Basis to drive innovation and growth.

The Agency

The Challenge

The Results