Advertising Technology Built for Brands

Take Control of Your Media

Unify by Basis provides unmatched transparency into performance, omnichannel data ownership, and a tech foundation that sets brands up for marketing success in the AI era.

Our unique combination of unified media technology, personalized expertise and award-winning service gives brands the tools they need to drive performance and growth at scale.

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What Unify by Basis Gives Brands

Unified Insights & Transparency

See performance, budgets, and media spend across all your channels in real time, and leverage AI-powered optimization to achieve peak ROI and higher margins.

Data Ownership & Portability

Your first-party data always belongs to you. Move, share, or monetize it seamlessly, whether you’re switching partners or working with multiple stakeholders.

All-Channel Activation

Launch dynamic campaigns faster across every channel, including programmatic, direct, search, social, and CTV—all from one unified platform.

Personalized Expert Services & Support

Unify combines tech with bespoke services built around your unique needs. From strategic planning to activation and more, the Basis team is ready to scale with you.

Privacy & Compliance Engine

Access a platform that’s built with privacy in mind, with data portability, GDPR/CCPA support, cookieless strategies, and regulatory adaptability.

The Advertising Platform for the AI Era

AI doesn’t operate on instinct. It learns from data.

Brands that don’t own their historical campaign performance are handing leverage to Big Tech, holding companies, and departing agency partners—and putting their future success at risk.

As agentic media buying goes live across the open web and walled gardens, brands that own their performance data can support stronger AI decision-making from day one.

Real Impact. Measurable Gains.

51

Hours

The time Basis saves media teams per
campaign—nearly a full work week of
productivity.

$8,925

Per Campaign

That’s the average amount Basis
users gain in efficiency-driven cost savings per campaign.

35%

Faster

Best-in-class automation lets users build and plan campaigns faster—so you can see results sooner.

“Basis has been integral to our media tech stack, strategy, and execution. Their platform gives us 100% visibility into every dollar spent, connecting upper and lower funnel efforts in one system. Basis truly acts as our partner, making our lives easier.”
— AVP, Brand and Customer Activation, Fortune 100 brand

Empower Your Team. Control Your Future.

Discover what's possible with Unify by Basis.

Connect With Us

Frequently Asked Questions

What is Unify by Basis?

Unify by Basis combines unified advertising technology with personalized, award-winning media buying services to help marketers manage and monetize campaigns across every channel. It provides unparalleled transparency into media spending and campaign performance. It also gives brands full control and ownership of their unified omnichannel performance data, which is critical for making the most of AI across marketing and advertising.

Who is Unify by Basis built for?

Unify by Basis is tailored to brands who are looking to unify cross-channel performance, scale efficiently, and retain control of their data, while forging stronger partnerships with their agencies.

Why do brands need to own their own adtech stack?

Owning your media data and tech stack positions you for long-term success and helps you navigate unexpected shifts. If the right tools are not in place, critical media operations can easily be disrupted. Additionally, it gives brands increased transparency across their media buys and ensures they maintain full ownership of their campaign performance data—even in the event of a change in agency partners.

Which channels can I activate with Unify by Basis?

Basis allows marketers to launch dynamic omnichannel campaigns across programmatic, direct, search, social, and CTV—all from one platform.

How does Unify by Basis improve performance and efficiency for brands?

Unify by Basis provides real-time visibility into performance, budgets, and media spend across channels and leverages AI-powered optimization to drive ROI and higher margins.

What measurable impact can Unify by Basis deliver to marketers?

On average, media teams save 51 hours and $8,925 per campaign with Basis, while building and planning campaigns 35% faster.

How does Unify by Basis handle data ownership and portability?

Your first-party data always belongs to you, with seamless options to move, share, or monetize it—even when switching partners or collaborating with multiple stakeholders.

Is Unify by Basis privacy- and compliance-ready?

Yes. Unify by Basis includes a privacy and compliance engine with GDPR/CCPA support, cookieless strategies, data portability, and regulatory adaptability.

What services come with Unify by Basis?

Basis pairs the platform with bespoke services—from strategic planning to activation and ongoing support—tailored to your brand’s unique needs.

How does Unify by Basis help brands work more effectively with their agency partners?

Brands retain control of their media stack and data, while empowering their agency partners to operate more efficiently and more effectively.

How do I get started with Unify by Basis?

Connect with Basis to explore the platform and discuss your goals using the Contact Us link on this page.

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