“For really good reasons, they’re [TikTok is] focused on other areas that are doing better and are hoping that those things can outweigh the pressure to take a hard look at what they’re [TikTok is] doing from a data, privacy and security standpoint,” said Amy Rumpler, svp of search and social media services at Basis Technologies. Those successful areas include TikTok’s creator marketplace and music partnerships, for example.

Read more on Digiday (subscription).

"Political marketers say that X lends itself more to soliciting donations, collecting email addresses and efforts to boost voter turnout, rather than shifting opinions, as users of the platform tend to be entrenched in their political beliefs.  “Political campaigns will leverage it, particularly for fundraising and ‘get out the votes’,” said Grace Briscoe, senior vice-president of client development for Basis Technologies, but added that levels of interest from her clients were low."

Read more in Financial Times (subscription). 

"From her Dallas-based home office with several guitars hanging on the wall, Amy Rumpler, senior vice president of search and social media services at Basis Technologies, talked about music, instruments, and the integration with Google Performance Max."

Read more in MediaPost.

"Caribbean hospitality sales and marketing industry experts will be able to learn how to leverage artificial intelligence and programmatic advertising to enhance their work, through a new partnership between the CHTA Education Foundation and Basis Technologies."

Read more in TravelDailyNews.

"Political advertising can be viewed as the north star for B2B and B2C marketers. In politics, voter outreach and paid advertising campaigns are building towards the ultimate one-day sale event – Election Day. From crafting campaigns around tentpole events and timely big moments, to planning ahead from a budgeting perspective, political marketers know how to make strategic decisions, stay flexible and nimble when racing to headlines and fundraising opportunities, and prioritize hyper personalization to find their target voters where they are."

Read more from Basis Technologies' Jaime Vasil in StreetFight Magazine.

Amy Rumpler, SVP search and social media services at Basis Technologies, adds, “Advertisers won’t come back to Twitter until it is able to show a real commitment to reducing or ending hate speech and discriminatory content on the platform. X needs to take a stronger stance against allowing this type of content on its platform, and agree that protecting free speech doesn’t have to include propagating hate speech. That commitment seemingly hasn’t been there historically, or more immediately isn’t being enforced today."

Read more in Forbes.

"Basis Technologies has integrated its programmatic advertising and media automation solutions with Google Ads Performance Max (P-Max) campaigns.

The Basis media automation platform now accesses real-time ad delivery data from P-Max, providing a streamlined ad experience through an integration with Google Ads. Basis is unifying digital media management by providing holistic campaign planning and performance insights for programmatic, direct, search, and social ad channels."

Read more in CRM Magazine.

"As the CTV/OTT political ad market matures, the name of the game now is exclusive offerings whether that’s in terms of inventory or data.

Basis Technologies believes they’ve found their hook with an “exclusive partnership” with LG Ad Solutions unveiled last week that’ll give the platform company’s clients access to inventory on LG TVs for the 2024 cycle."

Read more in Campaigns and Elections.

"Advertising has fueled the internet’s rise, its growth, and its openness. It’s allowed for the democratization of information, the birth of new industries, and more personalized customer experiences. But as the years have passed, and the World Wide Web has emerged from adolescence and into young adulthood, the digital advertising industry has morphed and mutated to the point where corporate interest has trumped consumer privacy, undermining the very spirit that birthed the modern internet itself."

Read more from Basis Technologies' Shawn Riegsecker in MediaPost.