"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look like collateral around promotional periods as well as opportunities to connect with specific communities and conversations around topics such as March Madness — which isn’t exactly groundbreaking, given the ad spending incentives often seen from the likes of Meta or TikTok."

Read more on Digiday (subscription).

"As we dissect the intricate web of measurement standards and navigate the treacherous waters of aligning retail media with traditional media investments, brace yourself for a journey to the heart of the advertising revolution... Our panel of mavericks includes Amy Rumpler, orchestrating the search-social opus at Basis Technologies."

Watch the episode on ADOTAT.

The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could open opportunities to leverage their customer data via Walmart Connect to reach potential purchasers in Vizio OS,” says Amy Rumpler, senior vice-president of search and social media services at adtech software firm Basis Technologies.

Read more in The Drum.

"For political advertisers, the path to connecting with voters is clear – connected TV is key as voters have migrated and are engaged. The share of political spend on CTV/OTT is significant and is expected to grow.

There is $10 billion projected to be spent on advertising in the 2024 election – an all-time record. Ad spend on broadcast TV is projected to be $5 billion (surpassing$4.5b in 2020), and connected TV/streaming will likely top out at 1.8 billion (up from $1B in 2022). CTV continues to reach larger audiences – and with that, active voters. According to a recent study by LG Ads, 65% of likely voters prefer streaming TV over linear TV."

Read more from Basis Technologies' Jaime Vasil in Advertising Week.

"Join us on the ADOTAT Show for a groundbreaking roundtable discussion: "ADTECH'S PANDORA'S BOX: Unleashing Brand Safety Beasts and Budget Black Holes." Dive deep with our expert panelists as they unravel the complexities of digital advertising and confront the industry's most pressing challenges.

Panelists: Richard Kahn: Co-founder & CEO of eZanga.com and Anura.io, Ernst & Young Entrepreneur of the Year in technology, and a maverick in digital security. Mike Zaneis: CEO of Trustworthy Accountability Group, Brand Safety Institute co-founder, and a trailblazer at the nexus of technology, policy, and media. Jared Siegal: CEO of Aditude, transforming ad operations from a one-man consultancy to a vital service for 20 publishers. Zach Moore: SVP of Digital Media Operations at Basis Technologies, a strategist turning digital media campaigns into bullseye hits. Michael Bishop: Co-founder & CTO of OpenAds.ai, pioneering new pathways in digital advertising with cutting-edge tech."

Watch the episode on ADOTAT.

"Call it a baby step to a four-day workweek. Basis Technologies, an advertising software company, is making 2024 the year of the half-day Friday. Basis decided to let workers roll out at noon at the end of the week following several years of experiments that at times included being off for the whole day on Friday."

Read more in Business Insider.

"As employees in the ad industry contend with organizational shake-ups and a deepened erosion of the work-life boundary, Basis Technologies is making efforts to help its own find some relief. Basis, a Chicago-based digital advertising platform, earned the No. 1 spot in Ad Age Best Places to Work 2024 for companies with more than 200 employees, as well as the top ranking in that size category for ad tech firms and central region companies."

Read more in AdAge (subscription).

"A dangerous digital advertising arms race is brewing as browser makers try to prevent cross-site tracking. The desire of digital ad companies to keep tracking users, despite browsers’ preventative privacy measures, is leading our industry down a hazardous path for users, browser makers, and ad tech."

Read more from Basis Technologies' Ian Trider in StreetFight Magazine.

Amy Rumpler, svp of search and social media services at Basis Technologies said she can activate [Google] in so many different ways and reach so many different audiences, that “It’s a mainstay of most of our media plans, and I don’t see that going anywhere.”

Read more in Digiday (subscription).