Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.
Marketers are looking for more control and transparency into how and where they advertise to their target markets. As a result, many brands have begun to shift digital media responsibilities from traditional agencies to in-house teams.
In-housing is a major decision. That’s why Basis Technologies commissioned Forrester Consulting to do a study on the impact Basis has on customers who in-house with us. Among other things, it found that:
Want to learn more about all the ways Basis can help your business? Download your copy of the study today.
"*" indicates required fields