Your Guide to Privacy-Friendly Advertising
Even with Google's U-turn on third-party cookies, signal loss is inevitable. For digital advertisers, this means reimagining tactics like targeting and attribution in a more privacy-friendly manner—and a pressing need to find partners that can help them succeed both with and without cookies.
Download our guide to explore insights, guidance, and innovative solutions that will be central to overcoming signal loss.
Download our guide to explore insights, guidance, and innovative solutions that will be central to overcoming signal loss.
Highlights include:
- How we got here—technology developers, regulatory bodies, and the impact of the third-party cookie.
- Basis' perspective on the privacy-friendly future of digital advertising.
- Innovative solutions for the adtech industry.
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