Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
We Solve 
's Biggest Advertising Problems
Here’s the scoop: Basis is the advertising automation platform that connects point solutions, reduces laborious campaign tasks from planning through billing, and creates efficiencies that get you to market faster—and with a lot less waste.
Contact the Team
Reduce time, steps, and errors at key points in the campaign process—Basis users improve productivity by 30%.
Save time for your staff and money for your business—Basis users move through the campaign process over 20% faster.
Leverage Basis API for new capabilities, cross-platform targeting, easier data transfers, greater accuracy, and precise control.
Connect your communications and systems of record, centralize documents, and access the industry’s largest media directory.
Lauren Cantalini
Sr. Account Lead, Client Development
Lauren is an industry vet with over 18 years in media experience, agency and publisher side. She spent the first 10 years of her career in Chicago at global media agency OMD, Millennial Media (mobile company acquired by AOL) and start-ups like Meebo (acquired by Google) and Federate Media Publishing and has been with Basis for 9 years.
Michael Thill
VP, Agency Development
Michael works closely with agencies who are seeking ways to innovate, automate, and scale their media efforts. Michael collaborates on custom technology & services solutions that will help organizations grow effectively while also improving overall campaign performance.
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Chief Executive Officer
"Extensive functionality and capability. I don't feel like there is anything that I can't do with the platform and the support from the Basis team."
Agency Founder
“Without Basis’ workflow and automation, we couldn’t be as nimble.”
Director, Digital Marketing
“The more we integrate Basis into our workflow, the more value we see.”
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
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