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Basis Oasis at POSSIBLE

Your destination to refresh, recharge, and reignite at POSSIBLE in Miami Beach.
Event Details


Basis Oasis @ Bleau Bar
Fontainebleau Lobby


Tuesday, April 16 – Wednesday, April 17
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Basis Oasis is open for all POSSIBLE attendees.


11:00am - 1:00pm

Enjoy some healthy food and drink options to start the day refreshed.


1:00pm - 3:30pm

Recharge for the afternoon with wellness drinks and snacks.


3:30pm - 5:00pm

Cap off the day with cocktails, canapes, and conversations about the future.

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3:30 Cocktails & Conversations
Navigating Advertising Headwinds: Addressing Challenges and Innovating Solutions
Additional details
In an ever-evolving landscape where innovation is the norm, the advertising industry faces a multitude of challenges that demand ingenuity and collaboration. Join us for a dynamic fireside chat that delves into the pivotal issues shaping the industry's future and unveil innovative strategies for success.
Luke Lambert, CIO - OMD
Shawn Riegsecker, CEO - Basis
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4:15 Happy Hour and Networking
3:30 Cocktails & Conversations
The Future of Data-Powered Advertising: Strategies for Scalable Execution
Additional details
Data has long been at the center of effective digital advertising strategy, and its importance will only grow as advertisers adapt to a “cookieless” future. But so will the challenges of effectively converting data into scalable and successful advertising execution across media. This candid discussion will focus on the future of data-powered advertising - from strategy, to operations, to cross-channel execution - and the new technologies and playbooks can help you adapt to our rapidly evolving landscape.
Sagar Ganapaneni, Head of Data Science, SMB MediaLabs - Intuit
Mike Tietje, VP of Growth - Fluency
Tyler Kelly, President - Basis Technologies
Moderated by Anthony Vargas, Associate Editor - AdExchanger
4:15 Happy Hour and Networking


Shawn Riegsecker
Tyler Kelly headshot
Tyler Kelly
Katie Risch headshot
Katie McAdams
April Weeks headshot
April Weeks
Chief Investment & Media Officer
Mike Olson, EVP, Client Development at Basis Technologies
Mike Olson
EVP, Client Development
Grace Briscoe, EVP, Client Development
Grace Briscoe
EVP, Client Development
Tim Smith headshot
Tim Smith
SVP, Corporate Development

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Redefining What's Possible in Digital Advertising

At Basis Technologies, we solve the biggest problems in digital advertising. For over 20 years, we have provided unified software and services to simplify and automate digital media operations, driving increased profitability and greater efficiency for leading agencies and brands. Our Basis platform is the most comprehensive media automation and intelligence software in the industry —and the only platform to consolidate planning, digital operations, reporting, and financial reconciliation across programmatic, site direct/IO, CTV, search, and social.

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