Watch footage of Noor Naseer's session at SXSW2024
Why Attend
We’re wired to search. With billions of search queries per day, marketers have long known where and how to find their audiences. But with the rise of generative AI and LLM-powered chatbots, the search landscape is facing its biggest upheaval in decades. Join Noor Naseer and Robert Kurtz as they highlight immediate threats to legacy approaches and inspire strategies for brands, marketers, and advertisers to reclaim visibility and influence.
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SXSW Session Highlights
Thanks so much for your interest in Noor Naseer’s SXSW session, “TIs Search Totally F**ked? What Do We Do Now?” We’re happy to provide you with select slides from Noor’s talk, full of takeaways you can apply to your advertising strategies and processes in this unique moment in our industry.
Austin Marriott Downtown Waterloo Ballroom 304 E Cesar Chavez St. Austin, TX 78701
Meet the Experts
Noor Naseer
Noor Naseer leads the Media Innovations + Technology team at Basis. A 3x SXSW speaker, she also hosts the industry podcast AdTech Unfiltered and has been a keynote speaker, panelist, and presenter on topics including AI, streaming TV, automation, audio, responsible media, and more. Her expertise has been featured in outlets such as Adweek, MediaPost, and Advertising Week, and as a speaker at major industry events.
Rob Kurtz
Robert Kurtz is a Strategic Business Outcomes Partner at Basis with 19 years of experience in digital advertising. He has a deep background in search marketing across Google, Amazon, and Microsoft, and now works as a senior consultant helping global brands develop and connect their media strategy to real business growth.
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