In an age where misinformation spreads faster than ever and the lines between truth and fiction are increasingly blurry, marketers face a relentless challenge: to break through the internet’s noise while upholding their integrity and trust with audiences. Join Noor Naseer as she shares how to build resilient advertising strategies that stand strong in the face of misinformation while maintaining authenticity and credibility.

At Basis Technologies, we solve the biggest problems in digital advertising. For over 20 years, we have provided unified software and services to simplify and automate digital media operations, driving increased profitability and greater efficiency for leading agencies and brands. Our Basis platform is the most comprehensive media automation and intelligence software in the industry—and the only platform to consolidate planning, digital operations, reporting, and financial reconciliation across programmatic, site direct/IO, CTV, search, and social.