Digiday 2024 - Basis Technologies
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Let's Connect at 
Digiday Publishing Summit

Headed to Miami this September? We’d love to meet and discuss how Basis helps media leaders like you access revenue-generating advertising solutions designed specifically for publishers.
Meet the Team

Meet the Basis Team

John Hyland headshot

John Hyland

GVP Partner Solutions

John has created partnerships with media companies for over 14 years, with a focus on data activation, audience extension, and training sales teams on new revenue streams.

Mike Dean headshot

Mike Dean

Senior Client Lead

Mike brings 10 years of digital media experience, focusing on increasing efficiencies, driving client performance, and building lasting partnerships.

Jaimie Hefelfinger headshot

Jaimie Hefelfinger

Senior Client Lead

Jaimie has been with Basis for over a decade. She arms her partners with a unique combination of technology and education to help them grow digital revenue while servicing their advertisers more efficiently and profitably. When she’s not chatting about programmatic tech, she’s hanging with her 2 sons: Winston (a dog) and Charlie (a human).

Travis Nelson headshot

Travis Nelson

Client Lead

Travis brings a diverse background in tech sales to the table. While discussing software implementation is always a passion, he'd rather hear your story - possibly over a few daiquiris - in sunny Miami.

Mike Scarpace headshot

Mike Scarpace

Senior Client Lead

Mike has been with Basis for over 6 years focused on partnerships with media companies and agencies. He specializes in working with leadership teams to enhance digital capabilities, increase agency efficiencies, and help drive growth through our transformational software and award-winning services.

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Meet the Basis Team

Shawn Riegsecker
CEO
Tyler Kelly headshot
Tyler Kelly
President
Katie McAdams, CMO of Basis Technologies
Katie McAdams
CMO
April Weeks headshot
April Weeks
Chief Investment & Media Officer
Mike Olson, EVP, Client Development at Basis Technologies
Mike Olson
EVP, Client Development
Grace Briscoe, EVP, Client Development
Grace Briscoe
EVP, Client Development
Felipe Velasquez headshot
Felipe Velasquez
SVP, International
Claire Keating headshot
Claire Keating
VP, Brand Development
Scott Shulman headshot
Scott Shulman
VP, Agency Development
Michael Thill headshot
Michael Thill
VP, Agency Development
Tim Smith headshot
Tim Smith
SVP, Corporate Development
Ryan Manchee headshot
Ryan Manchee
SVP, Brand Marketing
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Creating Digital Advertising Opportunities for Publishers

For over 20 years, Basis Technologies has provided unified software and services to simplify and automate digital media operations, driving increased profitability and greater efficiency for leading publishers. Our Basis platform is the industry’s most comprehensive media automation and intelligence software, allowing media companies, partners, and platforms to activate their first-party data, promote their products, and drive new business with greater ease and performance.

Visit Basis.com
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