John Hyland
GVP Partner Solutions
John has created partnerships with media companies for over 14 years, with a focus on data activation, audience extension, and training sales teams on new revenue streams.
Mike Dean
Senior Client Lead
Mike brings 10 years of digital media experience, focusing on increasing efficiencies, driving client performance, and building lasting partnerships.
Jaimie Hefelfinger
Senior Client Lead
Jaimie has been with Basis for over a decade. She arms her partners with a unique combination of technology and education to help them grow digital revenue while servicing their advertisers more efficiently and profitably. When she’s not chatting about programmatic tech, she’s hanging with her 2 sons: Winston (a dog) and Charlie (a human).
Travis Nelson
Client Lead
Travis brings a diverse background in tech sales to the table. While discussing software implementation is always a passion, he'd rather hear your story - possibly over a few daiquiris - in sunny Miami.
Mike Scarpace
Senior Client Lead
Mike has been with Basis for over 6 years focused on partnerships with media companies and agencies. He specializes in working with leadership teams to enhance digital capabilities, increase agency efficiencies, and help drive growth through our transformational software and award-winning services.
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For over 20 years, Basis Technologies has provided unified software and services to simplify and automate digital media operations, driving increased profitability and greater efficiency for leading publishers. Our Basis platform is the industry’s most comprehensive media automation and intelligence software, allowing media companies, partners, and platforms to activate their first-party data, promote their products, and drive new business with greater ease and performance.
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