Beyond the Buzz:

Navigating Hype
Cycles in Advertising

Attend Noor Naseer’s session at SXSW

With so many trends and fads in the advertising world, how can you decide what’s worth paying attention to and what’s just hype?

Noor Naseer is here to help marketers navigate 2024’s advertising hype cycles. Learn key indicators that distinguish hype from value so you can spend less time chasing after fleeting trends and more time achieving your critical marketing objectives.

Noor will explore trends including:

AI

Web3

Consumer Privacy

ESG

About Noor

Noor Naseer is a leader in advertising and client education at adtech software company Basis Technologies. She guides clients on improving and evolving marketing and media plans to accommodate ever-changing consumer behaviors, tech advancements, and advertising trends.

Noor hosts the noted adtech podcast AdTech Unfiltered. She has also been cited in and written for industry outlets including Adweek, MediaPost, and Advertising Week.

What

“Beyond the Buzz:
Navigating Hype Cycles in Advertising”

When

Saturday, March 9th
10am - 11am CST

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Where

SXSW | JW Marriott, Salon E
110 E 2nd St
Austin, TX 78701

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