Basis Leads in Customer Value, Says Frost & Sullivan - Basis Technologies
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Frost & Sullivan report on an ipad

Discover the DSP that's Redefining Customer Value

In its competitive analysis of demand-side platforms (DSPs), Frost & Sullivan awarded Basis its 2025 Global Customer Value Leadership Award.

The recognition is one of the industry's highest honors, awarded to companies that deliver visionary innovation, market-leading performance, and unmatched ROI. So, why did Frost & Sullivan spotlight Basis as the industry leader? Download your complimentary copy of their new report to see for yourself.

Frost & Sullivan's independent analysts highlighted how Basis:

1
Provides total campaign control: Automating and integrating the entire campaign lifecycle to reduce manual work and boost efficiency.
2
Drives measurable ROI: AI-powered bidding delivers a 133% average lift in return on ad spend (ROAS), with consistent performance gains across KPIs.
3
Builds lasting, scaleable partnerships: A customer-centric model rooted in service, trust, transparency, and long-term success.
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  • “By deploying a sophisticated, brand-level AI engine, (Basis) generates significant, triple-digit improvements in ROAS, setting a new industry benchmark for price/performance value.”
    — Frost & Sullivan
  • “Basis is more than a software provider; it is a strategic growth partner that provides clients with a more scalable and profitable business model.”
    — Alaa Saayed, VP of Research, Frost & Sullivan
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